SADAFCO engages with women consumers to enhance their cooking experience

JEDDAH, Saudi Arabia - June 11, 2013 - PRLog -- Kingdom of Saudi Arabia: Building on decades of trust reposed in the Saudia range of dairy and foodstuff products by scores of women across the Kingdom, the Saudia Dairy and Foodstuff Company’s (SADAFCO) has introduced an innovative campaign that promises to enhance a Saudi woman’s daily cooking experience with easy to implement creative concepts, expert tips and professional guidance.
Titled, ‘My Saudia Kitchen’, the unique program is aimed at helping Saudi women manage their daily work effectively while also learning creative skills for a holistic culinary experience. Under the campaign, a highly informative ‘My Saudia Kitchen’ magazine has been specially introduced with a three step ‘plan’, ‘cook’ and ‘impress ‘guide for the different stages of creating a delightful meal.
Whether you are looking for the perfect ingredients, a delicious recipe, quick tips to surprise your family and friends with an impressive layout or seeking ideas to host an entertaining get together, the illustrative ‘My Saudia Kitchen’ magazine will prove to be the ideal guide to help women accomplish these tasks with ingenuity. To be distributed complimentary to consumers across the Kingdom, the first issue of the magazine has now been introduced.  
“For 35 years, Saudia has been a household name in the country for its wide range of great tasting nutritious dairy and foodstuff products and hence we understand the Saudi woman’s desire to cater to her family’s needs like no one else. The ‘My Saudia Kitchen’ program is our endeavour to enrich a woman’s cooking experience in a never before experienced manner that not only makes the cooking experience a sheer delight, but also allows her to incorporate creative skills into everyday cooking for everyone to enjoy and appreciate”, said Najlaa Abbas, Category Manager, Saudia Dairy and Foodstuff Company (SADAFCO)  
The Plan, Cook and Impress sections of the ‘My Saudia Kitchen’ magazine offer comprehensive information on all key aspects of cooking. From explaining how to create a meal planner to tips on ingredient selection, food handling and information on different cooking styles, the ‘Plan’ section of the magazine is the perfect start to trying new and enchanting recipes from the ‘Cook’ section like Chilli with Tostada, Lasagna Rolls and Strawberry Clafoutis amongst many others that can be tried with the great tasting Saudia dairy and foodstuff products.
Delicious food that has been prepared with immense affection demands an inspiring presentation and the ‘Impress’ segment of the magazine helps women achieve that with expert tips on how to design your kitchen, set up the table for a meal and novel techniques for decorating your food preparations.
Besides introducing these wonderful cooking concepts in the ‘My Saudia Kitchen’ magazine, the Saudia team will also bring to life the ‘Plan’, ‘Cook’ and ‘Impress’ stages of cooking by giving live demonstrations of these cooking aspects at interactive Saudia booths that will be set up across prominent shopping destinations in Jeddah, Riyadh and Dammam. The first phase of these live sessions will take place at Andalus Mall and Aziz Mall from 16 May onwards.
Consumers can visit the Saudia exhibit and learn more about the various stage of cooking from popular chefs and other experts who will be present at the different venues to interact with consumers and share valuable cooking tips.


About Saudia Dairy & Foodstuff Company (SADAFCO):

SADAFCO is a publicly-listed company which has been producing high-quality dairy and foodstuff items under the Saudia brand name since 1977. The organization enjoys market leadership in the Kingdom of Saudi Arabia in Milk, Tomato Paste and Ice Cream. Based in Jeddah, SADAFCO operates sales and distribution depots in 19 locations across the Kingdom as well as in Doha (Qatar), Manama (Bahrain) and Amman (Jordan). SADAFCO currently operates two factories in Jeddah with another manufacturing facility that recently reopened in Dammam.

Saudia products are also available in Kuwait and the U.A.E. through distribution agents. SADAFCO exports product to several other countries in the MENA region.For more information about SADAFCO, please visit www.sadafco.com


Media Contacts:
Saudia Dairy and Foodstuff Company (SADAFCO):

Kevin Udemans
Manager Projects and Communication
Tel:   +966 2 6293366
Email: kevin.udemans@sadafco.com

GolinHarris Jeddah
Simon Tayyar
Deputy General Manager
Tel:  +966 2 650 2741
Email: stayyar@golinharris-sa.com