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Hypatia Research Announces “Realizing Downstream Benefits of Effective Customer Data Management"
Interoperability Among Cloud, SaaS and On-premise Important as Customer Information is Fluid
Hypatia Research Group considers Customer Data Management (CDM) solutions to be a subset of Master Data Management software technologies. Effective CDM should include clearly defined data governance policies as well as business processes which may encompass other enabling software categories such as:
Customer Data Integration
Customer Relationship Management (CRM)
Call Center Solutions
Enterprise Marketing Management (EMM) or Marketing Automation
Business Process Management
Leslie Ament, www.linkedin.com/
Hypatia’s analysis of nearly 450 executives reveals end-user "Voice of the Customer" http://store.hypatiaresearch.com/
The importance of interoperability among cloud, SaaS and on-premise solutions specific to customer information.
Which features, functionality and capabilities organizations value most and why?
Why companies plan to invest and how do they prioritize investment in CDM technologies?
Which performance metrics or KPI's are tracked regularly and how important is each in establishing ROI?
As a percentage of the company's marketing budget, what is the annual ROI realized from effective leverage of Social for CDM?
Who owns the budget versus who is accountable for results?
Which role(s) are primarily accountable?
Return on investment benchmarks by maturity level.
Which best practices or lessons learned from other organizations' effective use of CDM for might benefit my organization.
Industry analyst and market research firm Hypatia Research Group http://store.hypatiaresearch.com/
For advisory, licensing or further analysis on this topic by company size, industry, job function or geography, please contact Research@HypatiaResearch.com or call 978-828-7062 or 781-862-5106.
Zvi Ruder, SVP Operations & Intellectual Property Licensing
Hypatia Research Group