Seducing The Alpha Consumer: How Your Brand Can Woo And Win Women -- Influence Bureau

Attend the New S.H.E. Summit Week Master Class from Influence Bureau on June 11

NEW YORK - June 7, 2013 - PRLog -- Although women control $1 trillion, or 60% of US wealth, most marketing to women misses the mark. 91% of women feel misunderstood and misrepresented by marketers and advertisers.

Women are alpha consumers, household CFOs, buying big-ticket items like cars, electronics and houses. But brands still speak to women like they’re 1950s stereotypes, obsessed with cake mix and cleaning products. The social order has changed in a big way: why is marketing stuck in the last century?

Influence Bureau is launching a movement to change the way brands speak to women. In our new Master Class on June 11, we’ll show brands how to connect to women through values rather than clichés.

Attendees will discover how to stop wasting marketing dollars unintentionally alienating women. Influence Bureau suggests CMOs, Creatives, Strategists, Brand Managers, Product Developers, Retailers, Sales Executives, Media and Communications professionals learn to #SpeakVenutian.

Influence Bureau Co-Founders Lalita Khosla and Lubna Abu-Osba, have been creative forces in advertising, entertainment and marketing for over twenty years. They are master branders and creative strategists—a potent combination. Influence Bureau creates value for its clients through innovation, building new brands and reinventing existing ones.

To attend the June 11 Master Class, register online at Eventbrite.

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https://twitter.com/LubnaAbuOsba

Photo:
https://www.prlog.org/12152800/2

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