Philadelphia Museums Reach 2.4M Video Views on YouTube Reports Philadelphia Museum Rankings for Video and Social Media
NEW YORK - June 5, 2013 - PRLog -- Since Philadelphia museums, zoos, and gardens began posting videos online in 2008, they have generated 2.4 million YouTube views, according to Philadelphia Museums: 2013 Video and Social Media Rankings, a report on 32 Philadelphia cultural institutions from arts and culture blog

Among the findings:

• The Philadelphia museums having the highest number of total YouTube channel views are Penn Museum (the University of Pennsylvania Museum of Archeology and Anthropology), the Mutter Museum, and Longwood Gardens.

• The Penn Museum’s YouTube channel surpassed 1 million views in May, generating a significant proportion of Philadelphia’s total museum video viewership due to its mix of historic film archives, exhibition videos, and coverage of live events.

• Longwood Gardens produced Philadelphia’s top-viewed 2012 museum video -- Light: Installations by Bruce Munro. Over 36,000 nature and art lovers viewed Longwood transforming itself into the artist’s luminous vision.

• The Chemical Heritage Foundation produced Philadelphia’s most popular science video for its series, Blood, Sweat, and Tears. Over 26,000 people watched A Distillations Explainer: Sweat, which uses Louis Pasteur to explain why sweat often smells.

• The three Philadelphia institutions using the highest number of social media and video channels are Longwood Gardens, the Penn Museum, and the Philadelphia Museum of Art.

• The most active Twitter users among Philadelphia museums are the National Constitution Center, the Eastern State Penitentiary, and the Penn Museum.

• The most active museums posting to Flickr during 2012 are the Franklin Institute Science Museum and the Pennsylvania Academy of the Fine Arts.

Philadelphia Museums: 2013 Video and Social Media Rankings provides 25 pages of statistics ranking 32 institutions’ use of Facebook, Twitter, YouTube, Vimeo, Flickr, Pinterest, and other related distribution channels. Report details at (

The Philadelphia museum report is available for purchase from the on-line publication shop, Its News To You Reports (, along with reports on New York and Washington, D.C. museums.

Susan Bednarczyk
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Tags:Museum, Report, Philadelphia, Youtube, Social Media
Industry:Arts, Media
Location:New York City - New York - United States
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