Hypatia Research Group to Share Findings at the Marketing&Tech Partnership Summit
HRG’s Leslie Ament will present a keynote on results and best practices uncovered from its “Big Boom in Big Data Analytics” study
SAN JOSE, Calif. - June 4, 2013 - PRLog -- Direct Marketing News has announced that Leslie Ament, SVP research, and principal analyst (http://www.hypatiaresearch.com/
Hypatia recently conducted a study of nearly 450 IT and line-of-business executives from Fortune 500 companies to learn how analysis of Big Data impacts customer management and marketing. In doing so it gathered best practices and uncovered how analytics can drive double-digit ROI. Ament will discuss those best practices during her keynote. She’ll cover such areas as using Big Data to harness innovation and implementing effective customer management strategies, as well as selecting the right metrics for measuring ROI and propelling growth.
Additionally, the day will feature keynotes from Laura McLellan, research VP of Gartner, who will share her unique insight into potential of the burgeoning relationship between marketing and IT; Rick Medeiros, Lenovo’s executive director of B2C & B2B online user experience, who will discuss how marketing and IT partnered to launch successfully the company’s One Web initiative; and Kelly Smolinski, senior director of customer systems at Walgreen’s, who will share the details behind how Walgreen’s successfully launched its Balanced Rewards loyalty program by enabling the strategy behind it with the right technologies. The Summit will also include several workshops and roundtables, covering a variety of topics ranging from data integration to marketing workflow.
“As new technologies and rising customer expectations compel marketing and IT to become increasingly intertwined, it is crucial for those teams to align their goals and create an ongoing partnership,”
For information on Hypatia Research Group (http://store.hypatiaresearch.com/
For more information, contact Nicole Marshall at nicole.marshall@
For sponsorship information, contact Greg Zalka: email@example.com or 646-638-6027
About Hypatia Research Group
Industry analyst and market research firm Hypatia Research Group (http://www.hypatiaresearch.com/
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