2013 Marketing Leadership Forum - Experts provide insight on big data, neuromarketing and branding

BOSTON - June 3, 2013 - PRLog -- AMA Boston and George P. Johnson Host the 2013 Marketing Leadership Forum

BOSTON, June 3, 2013 – The American Marketing Association Boston Chapter and George P. Johnson Experience Marketing bring together top experts in three distinct disciplines -- big data, neuromarketing and do-it-yourself brand building -- on Thursday, June 13, at the 2013 Marketing Leadership Forum in the Renaissance Boston Waterfront Hotel. This must-attend education and networking event is designed for area marketers looking for new ways to engage and create value for their customers and prospects.

Through the eyes of a diverse panel of experts, three of the hottest trends driving marketing change today will be discussed. This fast-moving interactive session will offer an introduction to these ideas and then focus on how brands can apply them to generate better results.

Panelists include Shilpa Reddy, a brand management leader at P&G/Gillete’s Venus Brand; Leon Zurawicki, author of "Neuromarketing: Exploring the Brain of the Consumer" and professor of marketing at UMass Boston; and Nicholas Adler, Vice President of Cashmere Agency, representing such talents as Snoop Lion (formerly Snoop Dogg).

Through this fusion of brand, hip hop and science, panelists will prove how seemingly unrelated fields and ideas all hang together to enable brands to define new market spaces, outperform the competition and better engage consumers and business-to-business customers.

Please visit the 2013 Marketing Leadership Forum page (http://www.eventbrite.com/event/6578407193) for more information and to register.

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American Marketing Association Boston Chapter (AMA Boston):  

Since 1940, AMA Boston has worked to build a community of marketers that are dedicated to advancing the practice of marketing. Through networking events, professional development programs, and shared interest groups, the chapter empowers its members with the knowledge and resources they need to be leaders in their careers and organizations. With more than 800 members, Boston is now the 3rd largest chapter in the world. AMA Boston is part of the American Marketing Association national organization, one of the most recognized brands in the world, represented by 30,000 members who work, teach, and study in the field of marketing. www.amaboston.org/

George P. Johnson Experience Marketing

George P. Johnson Experience Marketing is the #1 ranked global event and experience marketing agency, working with leading companies who are looking for innovative marketing solutions that motivate their audiences and activate their brands through live experiences. www.gpj.com