jetNEXUS partner programme offers margin protection to help channel partners boost revenue

June 3, 2013 - PRLog -- jetNEXUS, the UK provider of advanced load balancing and application acceleration technology, today announced the launch of its new partner programme aimed at resellers across the UK. The jetNEXUS partner programme is designed to help channel partners grow their revenue streams by offering their customers easy-to-use and cost-effective next-generation load-balancing technology. jetNEXUS is disrupting the traditional model of vendor-channel relationships by offering resellers 30 per cent margin on registered deals; 15 per cent on unregistered deals; and most importantly, a 15 per cent margin rebate if the registered opportunity holder loses the sale to another jetNEXUS partner.

“Responsive and reliable applications are critical for organisations, whether it’s e-commerce platforms or internal applications such as Microsoft Exchange and Lync. This means that there are significant ongoing market opportunities for resellers when it comes to load balancing and application acceleration,” commented Greg Howett, CEO, jetNEXUS. “Our route to market is 100% through the channel and therefore our key priority is to ensure we provide the best level of support to partners. We are giving UK resellers protection by rewarding those who push jetNEXUS products and register opportunities, with a 15 per cent rebate even if they don’t eventually secure the sale.”

With many organisations currently investing in the latest iterations of critical technology such as Microsoft Exchange and Lync, load balancing solutions are becoming an essential requirement, to the extent that Microsoft strongly recommend using an external load balancer. At the same time, many organisations are faced with the prospect of their existing load balancing products reaching end of life and no longer being supported. jetNEXUS ALB-X is available as a virtual appliance or dedicated hardware, enabling resellers to introduce next-generation solutions to their customers and open up additional revenue streams. Furthermore, jetNEXUS products are not restricted on throughput, unlike other load balancing products on the market.  This offers customers real future-proofing, instead of forcing them to continually upgrade appliances as their usage increases.

jetNEXUS offers resellers access to a partner portal; where partners can equip themselves with a variety of sales and marketing resources to help them to take jetNEXUS solutions to market, generate demand and support clients. jetNEXUS also provides extensive support to partners with hands on sales and pre-sales assistance, as well as training through the jetNEXUS academy.

“We’re very excited about partnering with jetNEXUS” said Grant Davey, Security and Networking Manager at Softcat. “Not only are they really shaking up the load balancing and application acceleration market, but their established solution stack enables us to offer customers a comprehensive and dynamic resolve to a complicated requirement. As a partner jetNEXUS have been extremely supportive and enthusiastic and we look forward to a developing a successful relationship with them.”

“Whilst the concept of load balancing isn’t anything new, it’s often not properly understood, meaning that there are many untapped opportunities for resellers. With load balancing becoming an ever more integral part of application stacks, the rich-functionality yet cost-effective price point of the jetNEXUS ALB-X enables our partners’ bids to be more competitive. Crucially, this helps ensure our partners win the larger project-based work they’re bidding on and all the associated margin (on hardware, software, professional services etc.) – as well as winning the jetNEXUS business itself. ” added Greg Howett.

About jetNEXUS

jetNEXUS provides innovative, advanced solutions for load balancing, application delivery and acceleration.  jetNEXUS solutions (available as hardware, virtual appliance and software) improve the performance, scalability, reliability and manageability of applications.  jetNEXUS sells exclusively through its network of worldwide channel partners working closely with them to help fulfill increased customer demand for Application Delivery Controller (ADC) technology.

The company has more than 10 years’ experience in the applications delivery space, with a client base including Sony, the US Air Force, Addison Lee, The Football Pools and many more.