Narrative Marketing Purest Form
Narrative Marketing in its purest form—text only—for a competitive edge in marketing and advertising!
WELLINGTON, New Zealand - June 1, 2013 - PRLog -- For a competitive edge in marketing and advertising today you need that something special—a concept that’s unique—an idea that will inspire an emotional response towards you, your brand and product. What better way to craft such an idea than to build the narrative or story for your brand and products that your customers will fall in love with?
“Narrative Marketing” is a contentious topic, just Google the keywords. And depending on whose opinion you peruse, the definition will vary from a style of copy to the latest tool of persuasion using video and other technology driven gimmicks to indirectly and hopefully articulate your message. Maybe it’s early days and NM is evolving like a work in progress as its name suggests in terms of a story or narrative as it unfolds. Given the richness of the concept in its purest form, there should be no argument about what “Narrative Marketing” is. For instance, Direct Marketing, Online Marketing, Viral Marketing are self-explanatory, the associated activities; derivatives defined by the adjective preceding the noun.
Narrative Marketing for Business (NMB) from MobileAdApp is the literal interpretation of the keywords. A narrative or a story created to market, or extol the virtues of a brand and to directly sell product to the reader. The narrative is the platform for the Brand or Product (BoP) similar to product placement. The goal is to create for the reader an attachment to the BoP—the kind of connection normally reserved for much loved heroes and heroines of a story.
A Narrative Marketing campaign is distributed as a text-only serial online. Due to its refined production process and quick turnaround time, current events can be inserted giving the story an “In the Moment,” freshness.
For a free consultation please email john@etfiction.com or visit http://NarrativeMarketing.org | http://MobileAdApp.com
“Narrative Marketing” is a contentious topic, just Google the keywords. And depending on whose opinion you peruse, the definition will vary from a style of copy to the latest tool of persuasion using video and other technology driven gimmicks to indirectly and hopefully articulate your message. Maybe it’s early days and NM is evolving like a work in progress as its name suggests in terms of a story or narrative as it unfolds. Given the richness of the concept in its purest form, there should be no argument about what “Narrative Marketing” is. For instance, Direct Marketing, Online Marketing, Viral Marketing are self-explanatory, the associated activities; derivatives defined by the adjective preceding the noun.
Narrative Marketing for Business (NMB) from MobileAdApp is the literal interpretation of the keywords. A narrative or a story created to market, or extol the virtues of a brand and to directly sell product to the reader. The narrative is the platform for the Brand or Product (BoP) similar to product placement. The goal is to create for the reader an attachment to the BoP—the kind of connection normally reserved for much loved heroes and heroines of a story.
A Narrative Marketing campaign is distributed as a text-only serial online. Due to its refined production process and quick turnaround time, current events can be inserted giving the story an “In the Moment,” freshness.
For a free consultation please email john@etfiction.com or visit http://NarrativeMarketing.org | http://MobileAdApp.com
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| Tags | : | Narrative Marketing, Online Advertising, SEO, Guiopera, Mobileadapp |
|---|---|---|
| Industry | : | Advertising, Marketing |
| Location | : | Wellington - Wellington - New Zealand |
| Subject | : | Services |