Starkey Mortgage’s Builder Services Division Reports Successful First Term; Expands to Support NC

ATLANTA - May 31, 2013 - PRLog -- While new home sales and buyer confidence continue to heat up after The Great Recession, Starkey Mortgage (WR Starkey Mortgage, LLP NMLSR# 2146) has created a new division devoted entirely to helping homebuilders drive traffic to their communities by utilizing the most successful advertising and promotions.

“Starkey Mortgage was one of the first to recognize that homebuilding was coming back and that homebuilders needed additional assistance and resources in order to re-establish themselves and expand their presence in the marketplace. We are excited to be able to offer this support to homebuilders throughout the Southeast region,” explained Randee Black, VP of Builder Services, who was recruited by Starkey Mortgage to spearhead the program.

The Texas-based mortgage company has worked alongside community builders and homebuyers through the economic downfall and understands that many homebuilders do not have the in-house resources or marketing departments required to help them effectively market their communities. Starkey Mortgage’s Southeastern U.S. division developed the unique and innovative Builder Services program in response to this unfulfilled niche, which offers professional marketing assistance to small to mid-sized builders.

Through the use of effective social media, digital, and print marketing efforts, Builder Services strives to capture the Builder’s message and help to transform it into a clear, concise and consistent message to homebuyers and real estate agents. Some services include brand strategy, digital and online presence, media and press campaigns, financing and payment options, and printed collateral.

According to Dominic Bamford, CEO of Bamford and Company and Agent for Keller Williams Realty First Atlanta, “Starkey Mortgage’s Builder Services Department leapt into action at a moment’s notice, providing me with high quality marketing packages for each of my four subdivisions. This was done in a rapid, professional manner which presented me in the best light to my clients. I would not hesitate to refer other agents to Starkey Mortgage for ultimate assistance as they will continue to deliver tremendous, ongoing support functions for my business.”

The division, which originally supported builders from Georgia, South Carolina, and Alabama, had a successful first term providing support to over 30 homebuilders throughout the Southeast. With April’s new home sales up 29 percent from last year and 2.3 percent from March, according to the Department of Housing and Urban Development and the US Census Bureau, the division is also expanding their reach to include the North Carolina territory, which has recently seen extreme growth, especially in the new home market.

Starkey Mortgage provides in-house origination, processing, underwriting, and closing, and prides itself on timely closings and competitive rates. Starkey exercises controlled growth and works closely with homebuyers and builders to give them an assured experience.

“Partnering with Starkey Mortgage and the Builder Services Division has helped us grow our business.  They provide creative financing solutions to close customer loans and receive high customer satisfaction scores overall.  We can now spend more time on building and selling homes while trusting Starkey to handle loans and assist with our marketing efforts,” explained Andy DiMarzio, VP of Sales for Edward Andrews Homes, a top Atlanta homebuilder since 2007.

For more information on Starkey Mortgage’s Builder Services Division, please contact Randee Black at 678-350-9020, or rblack@starkeymtg.com, or visit www.starkeybuilderservices.com.

Georgia Residential Mortgage Licensee. 7000 Central Pkwy. NE, Suite 1440, Atlanta, GA 30328.
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