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Hill & Partners, Inc. brings new client PANalytical to PITTCON 2013
By: PR First
The partially internally lit 30x50 custom turnkey Branded Environment designed and managed by the creative team at Hill & Partners stood 16 feet high, capped by large sweeping custom produced fabric graphic headers . The elliptical-shaped Branded Environment spanned the same length at both the front and back of the exhibit, allowing visitors from all sides an equal view of the appealing property.
A custom designed carpet mimicked the curved lines of the exhibit design, enhancing the appeal and consistency of the overall brand. A custom produced reception desk featuring an internally glowing portion of the PANalytical logo stood at the front of the exhibit.
Utilizing technology to display the proprietary PANalytical product offering, seven monitors were displayed at the custom demo stations throughout the booth; the exhibit also showcased the extensive products manufactured by PANalytical, the leading manufacturer of analytical X-ray instrumentation in the world.
Two semi-private conference rooms were outfitted with double-sided LED walls, providing a warm and inviting radiance to attendees seeking additional information about PANalytical and its offerings. The glowing panels displayed a custom design created by Hill & Partners’ in house graphic designers.
“We are excited to work with PANalytical and have the opportunity to bring it to PITTCON, which is distinguished as the world’s largest annual premier conference and exposition on laboratory science,” said Michael McMahon, President and CEO of Hill & Partners, Inc. “We are proud that we met the challenge of creating a fully branded environment that captures the essence of this premier company.”
About Hill & Partners
Over the last two decades, Hill & Partners has developed services and people that create custom, rental, commercial and portable Branded Environments. H&P is your full-service brand team with a network of skilled partners throughout the country and the world. They provide professional exhibit program management, plus a variety of project based brand communication services. Experience is a key factor in their long running relationships with clients including Polartec LLC, Dunkin’ Brands, Demandware, Samsonite and National Grid. For additional information, please call 617.471.7990, visit hillpartners.com or find the company on Facebook, LinkedIn and Twitter.