MTR x Demae Iccho Souvenir Ticket Sets Coming Soon

KOWLOON BAY, Hong Kong - May 30, 2013 - PRLog -- Bring Ching Chai and his family home!

Popular Demae Iccho icons are waiting for MTR passengers take them along for a ride on the railway.  The well-known characters Ching Chai and his family from one of Hong Kong’s favourite instant noodle brands are appearing in an MTR x Demae Iccho Souvenir Ticket Sets promotion for a limited time only, starting from 23 June 2013.  

“We are delighted to team up with a brand name that is so familiar to everyone in Hong Kong.  What makes this promotion even more special are the attractive premiums, including limited edition bowl and tableware, that we can use to enjoy our ramen,” said Ms Jeny Yeung, Commercial Director of MTR Corporation.

The full series includes three ticket sets, “The Ride”, “The Takeaway” and “Going Home” Souvenir Ticket Sets.  Priced at $95, each set comprises one specially designed MTR souvenir ticket*, a ticket holder and an attractive premium, a bowl with a lid, a pair of chopsticks & a spoon with a serviette, and a kitchen timer for the three series respectively.  The first complete set will be available for sale on 23 June, with the other two sets following on 30 June and 7 July respectively.  

Souvenir Ticket Set details are as follows:

Available from (while stocks last) : 23 June 2013 (Sunday)

Souvenir Ticket Set includes:

“The Ride” Souvenir Ticket Set

- A souvenir ticket*

- A specially designed ticket holder

- A limited edition bowl with a lid

Available from (while stocks last) : 30 June 2013 (Sunday)

Souvenir Ticket Set includes:

“The Takeaway” Souvenir Ticket Set

- A souvenir ticket*

- A specially designed ticket holder

- A pair of limited edition chopsticks and a spoon with serviette

Available from (while stocks last) : 7 July 2013 (Sunday)

Souvenir Ticket Set includes:

“Going Home” Souvenir Ticket Set

- A souvenir ticket*

- A specially designed ticket holder

- A limited edition kitchen timer

Ticket Validity : From date of purchase to 15 August 2013 (Thursday)

Each souvenir ticket is valid for one single journey to any destination on the MTR* on or before 15 August 2013 (Thursday) and can be kept as a souvenir after use.  Malfunctioning tickets should be exchanged on or before 15 August 2013 at any MTR Customer Service Centre (except Airport Express, Light Rail, Lo Wu and Lok Ma Chau stations).  Tickets sold are non-refundable and non-transferable.

The ticket sets will be available for sale at all MTR Customer Service Centres** (unpaid area) on the above mentioned dates from the start of MTR train service while stocks last.  Each person is limited to two sets per purchase.  For details, please visit www.mtr.com.hk.

MTR Club members can enjoy priority purchase of the full series at a special price of $285 through the Corporation’s website at www.mtr.com.hk from 31 May to 16 June or by presenting their e-mail notification for cash purchase at MTR Travel in Admiralty Station on 21 to 22 June 2013.

* Each ticket is valid for one single journey to any destination on the MTR on or before 15 August 2013, except Airport Express, East Rail Line First Class, journeys to or from Lo Wu and Lok Ma Chau stations, Light Rail, MTR Bus and MTR Feeder Bus.  If the Ticket is used to travel to either Lo Wu Station or Lok Ma Chau Station in breach of the Terms and Conditions, the holder is liable to pay the full single journey fare between the station of entry and Lo Wu Station or Lok Ma Chau Station.  The ticket will then be returned to the holder for use on a valid journey.

** Except Airport Express, Light Rail, Lo Wu, Lok Ma Chau, Racecourse, Tsuen Wan West and Disneyland Resort stations.

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