Melbourne Marketing Agency Note to SMEs – Five SEO Tips as Discussed on Flying Solo Radio

MELBOURNE, Australia - May 29, 2013 - PRLog -- Getting found in Google can be a difficult activity for even the most marketing competent business owner. Jo Macdermott, from Next Marketing Agency in Melbourne was recently interviewed by Robert Gerrish from Flying Solo (http://www.flyingsolo.com.au/login-required?post_login_destination=/membership/coaching-couch-radio), Australia’s leading source of information and resources for solo business owners and in her fact filled and honest interview, Jo shared her tips for Business Owners who want to generate new leads via Google.

1.         Know your keywords

Use the free Google ad words keyword research tool to understand what words are being searched in Google for your business topic. There is no point starting a SEO campaign without understanding what keywords are relevant to your business.

2.         Test your keywords

Run a Google ad words campaign to test the keywords found using the Google tool. Review results to determine if it is more cost effective to run a long-term ad words campaign or a SEO campaign.

3.         Review your website design and partner

There is no point generating leads to your website via SEO if your website design isn’t close to best practice. It is also important to find a website partner who understands your journey and is experienced in SEO.

4.         Optimise your website coding

Ensuring that your website coding is best practice is essential as Google crawls your site looking for keywords in relevant positions.  This step is often referred to as on page optimisation.

5.         Get found in the world wide web

Now that all the foundations are in place, the next step is to get your website and content found in the World Wide Web.  Use your blog content in article directories to encourage other sites to link back to your site.

“Being very thorough and strategic with your SEO marketing efforts doesn’t mean spending a lot of money. By following the process as noted above, Business Owners will enjoy improved SEO marketing results with less time and effort on their part. “ said Jo Macdermott, Marketing Consultant, Next Marketing.