Cabana Life Makes A Splash With Women's Stylish Rashguards

Cabana Life Makes A Splash With Women's Stylish Rashguards -- Sun Protection You'll Care To Wear
 
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Cabana Life Makes A Splash With Women's Stylish Rashguards
Cabana Life Makes A Splash With Women's Stylish Rashguards
May 28, 2013 - PRLog -- Following their long-standing success in the 50+ UV protective children’s beachwear market, Cabana Life is leading the way for the women’s rashguard trend with the launch of its new women’s beach-club chic collection.

“We’ve had endless requests for a women’s collection built on the same stylish, UV protective platform as our popular kids rashguard sets,” shares melanoma survivor and Cabana Life Founder/CEO Melissa Papock. “Sun protective clothing only works IF you wear it, so we knew we had to create fashionably elevated rashguards with flattering silhouettes, vibrant prints and unexpected details. Discerning women love our UPF 50+ rashguards, proving this is a UV protective trend that has finally grown up via sophisticated styling.  Rashguards are not just for surfers, but sun-conscious women who embrace healthy living and quality designs.”

Incorporating the brand’s commitment to sun safety (all styles provide 50+ UV sun protection), while maintaining a sense of style, was the prime motivator in creating the rashguard collection. “Our women's line of rashguards, bathing suits, cover ups and totes are undoubtedly beach club chic, and can be found at leading resorts and boutiques around the world. Our fashion rashguards are the favorites of customers, retailers and editors, resulting in unprecedented sales,” explains Cabana Life’s Co-Founder, Alyssa Adams.

Cabana Life’s fashion rashguards are perfect for women who enjoy lounging by the pool or on a boat. The side-cinched rashguard features neck zips that can be worn up for maximum coverage or down for a sexier look. The rashguard length is adjustable with side cinching ties and can be worn as a top or released for a longer, water-friendly beach cover up, above or below the hips. Cabana Life’s sporty, best-selling zipper rashguard comes in an array of nautical stripes and solids, all accented by an unexpected pop of color at the zipper.

Cabana Life’s classic rashguard is reminiscent of a soft, favorite t-shirt with a flattering and easy to wear silhouette. The swim top fits and contours all the right spots and is accented with functional shank buttons at the side seam. This classic piece offers the highest level of protection against the harsh elements while paddle boarding, surfing, swimming or sailing

“We work really hard to ensure a variety of women from coast to coast enjoy their summer activities looking great and feeling fit, all while protecting themselves from the harmful rays of the sun. Introducing stylish rashguards and teaching women how to wear them is a driving force behind the women's collection,” shares Papock.

Cabana Life has always maintained a celebrity following that includes sun conscious celebrities such as Madonna, Nicole Kidman, Courteney Cox and Gwyneth Paltrow.

For additional information or images, please contact Alyssa Adams at Alyssa@cabanalife.com or call 646-568-6190, x102

About Cabana Life

Cabana Life was launched in 2005 and quickly caught the attention of consumers and industry insiders alike with stylish, chic, 50+ UV protective apparel. The collection offers a variety of beach/pool essentials including flattering and colorful rashguards, swimsuits and cover-ups for children and women. Founded by Melissa Marks Papock, a melanoma survivor, Cabana Life is a socially-conscious company that strives to increase skin cancer education through partnerships with non-profit organizations. Cabana Life products can be found at leading retailers and www.cabanalife.com

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Tags:Cabana Life, Beachwear, Swimwear, Rashguards, Sun Protection, Uv Protection, Bathing Suits, Melanoma
Industry:Beauty, Fashion, Apparel
Location:United States
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