Genji Sushi Tests Red Quinoa and Brown Rice Sushi

Introduces New Offerings at Select Whole Foods Market Locations in Boston Metro May 22, 2013
By: Genji Sushi
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Brown Rice
Whole Foods Market


California - US


May 23, 2013 - PRLog -- Genji Sushi will be test-launching an exclusive new blend of red quinoa & brown rice prepared with its customers’ favorite sushi rolls, at select Whole Foods Market stores in the Boston area. Sampling stations will be placed at each store, where customers are invited to sample the new blend, check out the nutritional profiles of each roll, and meet their local Genji Sushi chefs.

Genji’s Corporate Executive Chef Takao Iinuma, protégé of Iron Chef Masaharu Morimoto, developed the recipe, specifically targeting customers who are looking for innovative alternatives to White Rice sushi.  Based on an average roll, the new mixture has more protein, fiber, potassium, calcium, iron and vitamin E than a roll prepared with regular brown rice.

Says Iinuma, “Our customers are health-conscious foodies who are well-traveled, and love mixing and matching ingredients from all over the world.  Since Quinoa is frequently used as a rice alternative, I thought ‘why not sushi?’  I think our customers will embrace this new blend."

Beginning May 22, 2013

Items made with the new red quinoa & brown rice blend will be offered for a 50₵ surcharge over the original brown rice version

Whole Foods Markets in the Boston Metropolitan area including:
Andover - 40 Railroad St., Andover, MA 01810
Bedford - 170 Great Road, Bedford, MA 01730
Brighton - 15 Washington Street, Brighton, MA 02135
Charles River - 181 Cambridge Street, Boston, MA 02114
Fresh Pond - 200 Alewife Brook Parkway, Cambridge, MA 02138
Hingham - 94 Derby Street, Hingham, MA 02043
Medford - 2151 Mystic Valley Parkway, Medford, MA 02155
Newton - 916 Walnut Street, Newton, MA 02461
River Street - 340 River Street, Cambridge, MA 02139
Wellesley - 442 Washington Street, Wellesley Hills, MA 02482

Established in 1997, Genji Sushi is dedicated to the finest quality all-natural sushi and Japanese-inspired cuisine in a grab‐and‐go style. Its sushi bars are located in over 165 Whole Foods Market locations in 18 states and the District of Columbia, as well as the U.K. At each location, skilled chefs prepare a variety of fresh items on‐site, including raw, cooked, vegetarian and vegan-friendly sushi and sides. The company’s mission is to serve food-lovers with delicious Japanese-inspired food and knowledge to lead happy, healthy lives, and its goal is to contribute towards healthier food consumption habits on a global level. For more information, visit
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Tags:Sushi, Quinoa, Brown Rice, Genji, Whole Foods Market
Industry:Food, Restaurants
Location:California - United States
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