Can you recognise a good SEO company?

LEICESTER, U.K. - May 23, 2013 - PRLog -- Bad SEO or Black Hat SEO is:

Promising a certain rank in Google in a specified period of time. It’s not that this cannot be achieved. It CAN be achieved. But it is usually achieved through manipulation, spam, fake social bookmarks, duplicate copy, and other fluff and bluff tactics. If you’re actually trying to develop a brand – an online reputation for offering a high quality product or service – then you do NOT want the “help” of those that promise 1st page ranking for your keywords. Why? Because the SEOs that promise these things, end up attaching a lot of useless garbage to your brand name along the way. Too many of our clients bring us an online profile that is worse than if they had done nothing.

High volume content distribution (but no attention to quality). These SEOs will flood the ‘net with content, but none of it is carefully and creatively built in order to truly connect with potential customers, and definitely not built to draw readership. These companies are not concerned with the quality, creativity and appeal of the content. In fact, you may not even HEAR about the content they’re using! They’re only taking about how much of it, distributed on how many sites, and the promise that the search engines are going to see that huge volume and consider it rank-worthy. For these types of tactics, it really doesn’t matter whether the content is being seen by humans or not.

Gogreen2 Marketing Ltd work closely with our clients to make sure we distribute fresh, relevant,unique and interesting content about your business, product or service and that the content is targeted towards a receptive profiled audience. When your content is displayed and actually noticed and read by a real human, do you want to be proud to have your name associated with that content? Do you want people to identify you by the quality of that content? The inadequate SEO will not be discussing such things with you!

Little social engagement. The “old school” type of SEO I’m talking about here can control the volume of “stuff” thrown out onto the internet, but they have little to say about developing a real connection with real people who are really in need of your product or service. .

Gogreen2 Marketing Ltd sets our clients up with their very own web blog site so that clients can post questions about your businesses products and services and you can post replies in real time. This is also a great tool for data capture that is permission based and is a fantastic tool for your future email campaigns.

No measurable increase in business. That’s right: they’ll show you some impressive spreadsheets with lots of numbers and changing keyword rankings. They’ll blow you away with the sheer volume of social bookmarks they’ve placed and the number of “distributions” of their articles. But month after month goes by, and you’re not actually selling more product.

So why not enjoy a happy relationship with clients who have arrived at your site because of good relative content and are prepared to take your business and what it has to offer seriously and in turn make a purchase? We are all creatures of habit so when a client is happy with a certain product or service you can be sure they will come back for more.

Good SEO or White Hat SEO is:

At the heart of good SEO is the understanding that SEO is a supportive technology for helping to make sure that the brand-building efforts of content marketing (http://www.gogreen2.com/24/marketing) and social media marketing are being noticed in the right places. Here are a few points that contrast the “good SEO” with the “inadequate SEO”.

Gogreen2 Marketing Ltd will not promise a page 1 rank for your keywords. We’ll work for it, and we will achieve it over time (4 months? 8 months?), but why would we promise something that depends more on the quality of your product than upon some magical ‘trick’ or ‘game’ that we’re going to play against the search engines (http://www.gogreen2.com/24/marketing)? We’ll talk with you about your keywords, and how to develop a content and social strategy that revolves around those keywords. We’ll talk about exploiting the gaps out there in the less-competitive long-tail versions of the keywords that honestly identify your business. We’ll measure your competition, and give you a reasonable estimate of how much content (I mean compelling, intriguing, creative, attractive, truly-helpful content) you’ll need to be posting in order to genuinely compete with those that are already ahead of you. We’ll help you understand how the social media side of the equation is an indispensable support and amplifier for your content strategy. And we’ll show you how good SEO (both onsite and offsite) will be designed to help both the engines and the humans find your stuff for the right reasons in the right places!
Your keywords will rank eventually, but our focus will be on developing your business by connecting you with the truly interested, and demonstrating your expertise to them as soon as they see your content!

We’ll help you create content that is compelling. Yes, you’ll find us engaging with you very intimately in terms of your content, so that we can help you nail down your company’s message (http://www.gogreen2.com/24/marketing), formulate that message into stories that people can relate to, and then publish those stories at a pace and in an arrangement that really appeals to your target audience. We’ll focus much more on the quality of your content (http://www.gogreen2.com/24/marketing) (as it paints the unique value of your brand), and much less on high-volume distribution. We’ll help you shape content for your blog and for your social networks as well: content that is strategically coordinated to develop your Brand and have it be seen by the right people.
We pursue and develop a group of engaged followers. This is not something that happens mechanically. It’s a highly nuanced art that relies on good communication skills, expertise in social networking, the ability to create conversation, and some tools to measure and support the effort. This is something that we do in conjunction with our clients as you know your customers and product better than anyone. This part of SEO, although an integral part of the overall marketing challenge, is completely neglected by the inadequate SEOs that are still way too prevalent out there.
Gogreen2 Marketing Ltd defines our goals in terms of increased business for our clients and it’s what our clients expect. You can hear everything measured by “keyword ranking” and volume statistics. But we care about what really matters: the increased visibility of the client’s brand; the increased engagement with real customers; and the eventual sale of products and services. That’s what counts at the end of the day.

So if you want credible, organic, fresh and interesting content to reach your clients please contact Gogreen2 Marketing Ltd.  http://www.gogreen2.com/24/marketing

Posted by Simon Clegg, Gogreen2 Press http://gogreen2social.wordpress.com/