Le Grand Atelier's food and design pop up at Harrods in June
Le Grand Atelier, a pop-up shop devoted to the French artisanal tradition, will showcase the finest products in food, interior decoration and design at Harrods, from 3 to 29 June 2013.
The French Trade Commission UBIFRANCE in London and the Institut Supérieur des Métiers (or ISM, an institute devoted to artisanal and very small businesses in France) are organising a unique exhibition of luxury French products in food, design and interior decoration. All the participating French-based companies have been awarded the Entreprise du Patrimoine Vivant (Living Heritage Company) label, a distinction given by the French government.
This large-scale initiative, backed by the French Trade Commission UBIFRANCE in the UK, will promote traditional French craftsmanship throughout Harrods, in London, from 3 to 29 June of this year.
Guy Cheston, Media Sales Director at Harrods, explains, "Harrods sent its senior food buyers and marketing promotions team to Paris to meet personally the French producers and designers who had been pre-selected by [export-support agency] UBIFRANCE. The final choice was based on those products which provided a combination of rarity value, uniqueness, heritage and provenance, and those which could clearly demonstrate the best examples of French flair and craftsmanship. Above all, we chose those products which we felt would most appeal to the highly discerning Harrods customer."
Both Harrods' showcases, which look onto Brompton Road, and the Food Hall will be arranged in order to display the luxury products from 34 French artisanal producers and designers specialising either in the food sector or in decorative goods.
The high-end products to be displayed in the Food Hall are made from top-quality natural ingredients, using ancestral methods. The event will give members of the trade and media the opportunity to discover unique products from various French regions, such as Calissons from Aix-en-Provence (in South-Eastern France), Biscuits Roses de Reims (in Champagne), or charcuterie from Ardèche (in Southern France).
The French products from high-end interior-design companies to be displayed will include handmade snowboards, pewter home accessories, restored antique furniture and bronze decorative objects.
An inauguration of Le Grand Atelier will take place on 4 June 2013 at 8.30pm at Harrods, in the presence of Mr Bernard Emié, French Ambassador to the UK. Journalists are invited to RSVP to Katherine Woods, Press Officer at the French Trade Commission UBIFRANCE in the UK.
The nine food-and-drink and 25 design companies that will be showcased in Le Grand Atelier are listed below; further information is available upon request.
At the forefront of luxury retail, Harrods offers the finest merchandise from its iconic Knightsbridge store. Unashamed grandeur, unrivalled choice and bespoke services attract loyal customers and visitors from around the world. The renowned retailer seeks to surpass continuously the desires and expectations of its customers, while offering an unprecedented shopping experience.
Harrods is located at 87-135, Brompton Road, London, SW1X 7XL. (Nearest underground station: Knightsbridge.)
For further information about Harrods, please go to: http://www.harrods.com/
About Entreprise du Patrimoine Vivant
The Entreprise du Patrimoine Vivant (EPV, or Living Heritage Company) label is a mark of recognition of the French authorities put in place to reward French companies for the excellence of their traditional and industrial skills.
For further information about EPV, please go to: http://www.patrimoine-
About Institut Supérieur des Métiers (ISM)
Institut Supérieur des Métiers (ISM) provides a range of services to assist French tradecraft.
For further information about ISM, please go to: http://infometiers.org/
About The French Trade Commission UBIFRANCE
The French Trade Commission UBIFRANCE in London offers a wide range of services to facilitate trade development between France and the UK.
The opening event for Le Grand Atelier will take place on 4 June 2013 at 8.30pm in Harrods. Journalists are invited to RSVP to Katherine Woods, Press Officer at the French Trade Commission UBIFRANCE, as the guest list has a limited number of places.
For further information about Le Grand Atelier, please go to:
For further information about UBIFRANCE in the UK, please go to: http://www.ubifrance.com/
For further information, please contact :
Quote ref. : FTPB3857
Ms Katherine WOODS - Press Officer
UBIFRANCE Press Office in London
Tel: +44 (0) 207 024 3640
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