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Follow on Google News | ![]() SEOPros.org to Hold Online Roundtable on International SEOSEOPros, the Organization of Search Engine Optimization Professionals, has scheduled a Google Hangout to discuss International Online Visibility for a Global Presence
By: Sante J. Achille International SEO The subject of discussion of this week is expanding online visibility beyond the domestic markets and how to exploit new opportunities on foreign markets: as the web increases reach, so does the the potential to do business. But this opportunity comes at a cost and requires careful planning and strategic implementation. Forget Translations, it's in the Localization There is a huge difference between translating and localizing and this will be addressed by panel members during the discussion. It is often common practice to translate content and add a new "flag" on the home page - this approach will not going to attract business on foreign markets. Every Country is a World in Itself Why isn't translation enough? Because knowing a language does not imply knowing a culture. There are country specific technical differences you need to know as far as search engines are concerned: Google Isn't the top search engine everywhere in the world, Italians have an average of 3 mobile phones each and a .com website isn't going to open all the doors of the global market place. Wednesday May 22nd 1:00 PM EST The Round Table will be held on Google Hangout (http://www.seopros.org/ Guest Experts on the Panel: - Terry Van Horne (@terryvanhorne) - Gabriella Sannio (@SEOcopy) - Wissam Dandan (@WissamDandan) - Doc Sheldon (@DocSheldon) - Sante J. Achille (@sjachille) Further informtion: seopros.org End
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