Sircle Advertising Announces Two New Digital Partnerships, Brings Audience Reach To 10 Million

SEATTLE - May 20, 2013 - PRLog -- Seattle-based startup Sircle Advertising is pleased to announce new partnerships with two diverse digital audiences via ScanLife’s mobile application and OneWed.com. The new partnerships will bring Sircle Advertising’s Sample Shop opening total audience reach to 10 million samplers, with an upwards growth opportunity of 50 million as Sircle Advertising scales its technology to accommodate ScanLife’s reach. The partnerships will offer brands a targeted way to reach both brides-to-be and the ultra-mobile.

Brands may choose from three levels of programs via the digital sampling program enabled by the Sample Shop. Besides the new addition of the brides-to-be on OneWed.com and the ScanLife mobile crowd, Sircle Advertising also provides targeted reach to beauty enthusiasts, collegiates, female social butterflies, and a network of beauty and fashion bloggers, a rapidly growing, influential segment in those industries.

Like an online matchmaking service for products, Sircle Advertising’s Sample Shop plugin allows the registered users of these sites and applications to log in and sample products as they appear in the user’s Sample Shop. The technology behind the shop ensures a product will only show up in a shop where it fits most closely with the user’s profile. For example, a user who has identified dry skin and wrinkles as skin concerns will be matched with products that meet those needs. This highly targeted product introduction method is the seed to developing a personalized relationship with a pre-screened, appropriate audience.  

The technology grants the web property an opportunity to create income while presenting their users with a way to experience new products – at no additional cost to the sampler. The Sample Shop opens up an entirely new revenue path for partner sites while providing the sites’ users with a new, interactive offering.

“Our model is a marketing win-win for everyone,” said Sircle Advertising founder and CEO Cindy Engstrom. “Brands are able to showcase their products in a targeted, prequalified setting and the website through which the brand does so is able to generate revenue via each successful introduction. Plus, the user gets to try new products for free. Our Sample Shop is here to help consumers find products that they love and then transition them from sampler to loyal shopper.”

This solution is becoming increasingly important as display advertising garners a low return and companies begin to look to new methods to attract customers.

“Current sampling programs are riddled with drawbacks, the biggest being a lack of conversion to full size sales,” said Engstrom. “These issues include ROI disappointments found in candy bowl-style sampling, wasted efforts by being included in a box full of products that may or may not even pertain to the user’s interests or needs, and an overall lack of a highly targeted customer pursuit.”  

The Sample Shop eliminates waste and encourages sampler feedback, conversion to full size shopping and social media amplification.

Already deployed and verified on Sircle Advertising’s own interactive sites IsThatOdd.com and SircleSamples.com, along with the fashion and beauty blogger network of iFabbo.com, the technology can be “plugged” into any website seeking new ways to deliver value to its audience while earning income. The Sample Shop obtains valuable data for brands by encouraging customer feedback in a straightforward way that rewards users.

As a sponsor of the 2013 Women’s Wear Daily (WWD) Beauty Summit May 21st and 22nd, Sircle Advertising will meet personally with beauty brands and evangelize its technology offering. Beauty brands or site owners unable to attend may contact Sircle Advertising directly.

For more information on Sircle Advertising, please visit www.SircleAdvertising.com.  

About ScanLife

Scanbuy, the company that brings you ScanLife, is the global leader in developing mobile engagement solutions that power intelligent connections between the physical and digital world. The ScanLife suite of mobile engagement products is used by AT&T, Coca-Cola, Starbucks, Staples, Samsonite, and many others. The solution consists of a cloud-based platform used by a wide variety of industries including retail, CPG, beverage, financial, healthcare and media to create, manage and derive business intelligence from QR Code (and other barcodes) based mobile campaigns for marketing, advertising, CRM and many other uses.  The ScanLife mobile application is installed on over 65M mobile phones around the world and is top rated on both iPhone and Android markets. We process millions of mobile barcode scans from over 150 different countries. The company is headquartered in New York City with local offices throughout North America, Europe, and Latin America. The company's investors include Masthead Venture Partners, Motorola Solutions Ventures, Motorola Mobility Ventures, Hudson Ventures. For more information, visit us at www.scanlife.com.

About OneWed

OneWed is an online wedding planning platform, giving couples what they need to plan their wedding from 'I will' to 'I do'  - on the web or mobile. From choosing a dress to booking a photographer, OneWed uses inspirational images to connect couples, wedding professionals, and retailers. Boasting one of the largest wedding design image databases, OneWed is the best way for couples to get the inspiration, planning advice, products, and professionals they need. OneWed has grown to be one of the top 5 wedding planning destinations in the U.S. and is headquartered from the gorgeous city of Seattle Washington.

About Sircle Advertising

Founded in April 2009, Sircle Advertising’s mission is to modernize product sampling for the digital era.  Sircle Advertising works with health and beauty brands to help them increase targeted marketing efforts while driving down customer acquisition costs.  Sircle Advertising is a privately held company and is headquartered in Kirkland, Washington. For more information please visit www.SircleAdvertising.com and see its solution in action at www.SircleSamples.com and www.IsThatOdd.com.