The Masterchef Gourmet Kitchen Machine A Chef-at-Home Experience

May 19, 2013 - PRLog -- Jeddah, KSA 19. May.2013 -  Al-Esayi Household Appliances, the exclusive distributor of Moulinex, a global leader in manufacturing cutting-edge and convenient food preparation appliances, has recently introduced the ‘Masterchef Gourmet,  kitchen’ range,  with the aim to help women improve their efficiency in the kitchen. This innovative series, has been intelligently designed to focus on quality performance while multi- tasking and eventually boosting kitchen productivity.

The Masterchef Gourmet is a comprehensive and versatile kitchen appliance with a variety of essential functions - dough making, shredding, mincing meat, blending, whipping, mixing, and extracting juices- thereby making it an extremely resourceful kitchen assistant.

Moulinex further extended its already popular Kitchen machines; by introducing a new range called the ‘Masterchef Compact’ that saves time, money and effort. This flagship product has been developed using pioneering French technology, which offers unparalleled culinary results. It is equipped with a powerful motor of 700W, four-speed and pulse settings that significantly optimize the challenging cooking tasks.

The most remarkable feature of the Masterchef compact is the Homogeneous mixing, where the pastry tool reaches almost all sections of the bowl during mixing with no dough sticking to the sides of the bowl.




  Mr. Mohammed Kanawati, the Managing Director of Al-Esayi Household Appliances, said “We are constantly innovating to offer our valued customers, appliances that will revolutionize their cooking experience from passive to passion.”

  It is noteworthy to mention that the Masterchef Gourmet models are available at all major consumer electronics retailers across the Kingdom and Al-Esayi Showrooms.


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Media Contact:
Name: Sana Zahid
Email: szahid@golinharris-sa.com




About Moulinex

•   Jean Mantelet created Moulinex in 1954.
•   In 1956, he launched a coffee grinder which was a big success, with one and half million products sold in one year only.
•   Moulinex comes from words contraction of Moulin and Express.
•   In 1960 Moulinex launches its advertising TV slogan:” Moulinex liberates the woman”. The slogan was very famous as it emphasized on the deeper social role of the women starting from this time.
•   Besides being a brand, Moulinex makes everyday life more dynamic with easy to use products with simple and obvious functions. The designs are audacious and joyful. The trends and flashy colors emphasize its visibility to consumers who are looking for novelty.
•   La Moulinette : Historical  product from Moulinex launched in the   60’s, with more than 10 million unit sold, La Moulinette  used over generations have gone through several evolutions- the latest one being the Red ruby Moulinette. Even today, the use of the machine is same as the original model: simple pressure on the lid.
•   Moulinex was the first to introduces colored appliances in the kitchen in the 80’s