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Shilp Mantra - An Endeavour to Conserve the Indian Handicrafts & Bolster up the Art of Indians
By looking at the dire need to resurrect the gradually vanishing Indian handicraft sector, a virtual marketplace to sell artefacts has been established named as Shilp Mantra from where people can dive in the sea of varied Indian handicrafts.
By: Shilp Mantra
But still one thing which is worth noticing is that the artisans and craftsmen who shape the cultural India are living in state of misery.
But now a team of young entrepreneurs, Lokendra Ranawat, Virendra Ranawat and Sandeep Gaur from “Shilp Mantra” is on a mission to make these products get a distinct identity, and wants to create a globally recognized brand of handcrafted products.
“Through Shilp Mantra, we are showcasing the most fascinating & amazing traditional Indian handicrafts to the world at large which include sculptures, statues, paintings, home decor items, accessories, jewellery, gifts and a lot more from the ethnic handicraft industry” says, Lokendra.
The Back Story
ShilpMantra.com was launched on 15th of May by Lokendra Ranawat, Virendra Ranawat and Sandeep Gaur.
Lokendra is an engineering graduate with Masters in International business & marketing. Worked in sales and marketing departments of large multinational companies in India &the UK, he holds strong skills in the field of international sales and business exposure.
His passion towards the web and Indian handicraft culture did not let him settle in a corporate world.
He eventually moved out to plan and channelized the venture supporting handicrafts in urban India and other parts of the world. Lokendra looks after all strategic directions and business growth at Shilp Mantra.
Virendra is a co-founder and one of the key members of the startup. This mechanical engineer with an MBA in International business has extensive experience of 7 years working with large multinationals across the globe. He looks after all corporate operations and has been very instrumental in the growth & development of Shilp Mantra.
Sandeep is another strong pillar & a co-founder of the venture.He has in-depth knowledge and expertise of web, Search Engine Optimization & Social Media Marketing etc.
He has worked with some of the best digital marketing companies and has more than 7 years of experience in online marketing. He is very enthusiastic about technology and thus dedicatedly contributes to Shilp Mantra.
Lokendra feels that their exclusiveness lies in their aesthetic and good quality products. These products are not readily available in offline market and thus give Shilp Mantra an edge over competition.
He adds: “We have collaboration with NGOs/artisans/
To launch ShilpMantra.com was not as easy as it seemed, creating & managing a startup in India has its own challenges and the biggest issue for Shilp Mantra was in sourcing their products.
“We conferred with manufacturers, artisans, craftsmen and all those who shape elegant handcrafted masterpieces to ally with us”. Virendra shares, “Sourcing does pose a challenge as majority of the core artisans/manufacturers are located in remote places where there is no internet facility but we are glad that a large number of people joined us in rejuvenating the jewels of India and exhibiting them worldwide.
Shilp Mantra is thriving to the path to success backed by innovative, creative & dynamic minds who love & admire Indian handicrafts and who want to spread the glory throughout the world. At Shilp Mantra, we are a team of 50 people, providing nurtured environment for individuals, strong motivational strategies & working dedicatedly to promote the Indian handicrafts.
“We firmly believe in providing customer satisfaction and noteworthy services to them. Our flexibility to market trends and technological development with changing scenario is what makes us different from others” said Virendra.
While explaining further, Virendra told UT, “Line of trust & service is what we have built for our customers by being readily available for them over phone, e-mail or chat. We believe that words of praise by customers pay off for our efforts.”
Sandeep Gaur said, “Our aim to become one of the best online handicrafts megastores would be accomplished soon if the support and love by people continue to remain the same in times to come. We understand that it is the hard work and loyalty of our team because of which we are on the way to success & that is the reason we continually motivate & reward them to grow. “