"Vocalessence by Amy" Music Video Brings Shades of Vintage Swingle Singers to a Fresh Audience

BURBANK, Calif. - May 15, 2013 - PRLog -- Evoking the soundtrack of classic 60s television commercials, the Swingle Singers put their stamp on the culture of the day. Fast-forward to the present where award-winning songwriter/producer Randall Michael Tobin decided to write a piece for a new artist he was producing to showcase her vocal artistry. The result was "Vocalessence," a tour de force of vocal arrangement and execution that evokes shades of that seminal a cappella group.

"I had been working with Amy on several songs for her debut album (which didn't have a title at the time) and I got the idea of creating a painting with her voice (22 voices, it turns out!). 'Vocalessence' was the result and, although it's the only song on the album without any words per se, it became the CD's title," said Tobin, speaking from Theta Sound Studio in Burbank, California, where Amy's album was recorded. "When the album was complete, I thought the best song to debut as a video should be 'Vocalessence.' First, it's a really catchy tune and second, it can be understood anywhere in the world."

Although "Vocalessence" has that 60s TV ad vibe, the video proved challenging, even in this day and age of cutting-edge digital video software. Randall explained, "I liked the multitrack video concept made popular by YouTube sensations, Pamplamoose, and I wanted to take 'Vocalessence' to another level. With so many vocal parts going on, I had to find a way to capture each one in its own space, and play with them in a fun and entertaining way. I'm quite happy with how it all turned out."

"Vocalessence" had a strong opening weekend capturing over 20,000 views, impressive for an unknown artist such as Amy. Randall noted, "We're swimming upstream with a song like this in today's market, but similar to Bobby McFerrin's chart-topper 'Don't Worry, Be Happy,' 'Vocalessence' has a shot at catching on with music lovers everywhere. The promotion of the song and the album via a clever YouTube video gets the message directly to our audience."

Check out "Vocalessence" at http://www.youtube.com/watch?v=m8DOymRv7EE