Cambridge Wireless and S-Tech insure Support for Start-Ups

May 15, 2013 - PRLog -- Cambridge, UK . Organised by Cambridge Wireless, the conference will be focussing on ‘The Internet of Things (Did you really say 50 billion devices?)’; exploring how everything is set to be connected, the impact this will have on the physical world and the opportunities for business. The Start-Up Zone will be a thriving hot spot at the conference, bursting with small tech companies showcasing their innovation and ideas. With only two demo tables remaining, the Start-Up Zone is proving to be very popular. Companies interested in having a demo table within the Start-Up Zone should contact Clare Kettle on 01223 422367.

Among those taking part in the Start-Up Zone will be ei Technologies, which is developing a way of detecting emotion in the voice through a smart phone application. “It’s like a heart monitor for emotions,” explains joint company founder Matt Dobson. “The idea is that it will be used by mental health patients who are currently expected to keep a diary of their emotions, which can be very laborious.”

The App is able to deduce changes in a person’s mood and provide useful information for their psychologist. The company was set up last year and is currently looking for a route to market and technology companies to work with. “The technology pushes the boundaries of what phones can do, so we need to talk to companies such as Qualcomm to see where their future direction is,” adds Dobson.

The major issue facing ei Tech has been finding enough time to put together all aspects of the business: “It’s not just about getting the technology right; we also need to bring in cash and develop the business side,” explains Dobson. With the help of technical advisor Professor Stephen Cox from UEA they aim to get the product up and running in the next nine months.

Recognising the very specific needs of start-up technology companies, S-Tech offers Tech-Start, an insurance product specifically designed for their needs. “Technology start-ups like ei Technologies are obviously developing something very new and insurance companies

are, by their very nature, cautious organisations,” says S-Tech’s David Lowe. “It’s our job therefore to portray, in layman’s terms, what a business needs to insure so they can feel comfortable with their exposure. We’re therefore delighted to show our support for new technology by sponsoring the Start-Up Zone. “The Start-Up Zone is set to be much bigger this year. This conference is about the Future of Wireless and these new companies are the future,” says Cambridge Wireless CEO Soraya Jones, “I’m therefore delighted that S-Tech has kindly agreed to sponsor the Start-Up Zone again and help us make it bigger and even better.”

The 5th Future of Wireless International Conference takes place in July at The Møller Centre and includes keynote presentations from O2/Telefonica UK, Microsoft Research, ARM, Accenture, Qualcomm Atheros, MediaTek, PWC, Transport for London and the BBC. For more information visit http://www.cambridgewireless.co.uk/futureofwireless.

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About Cambridge Wireless

Cambridge Wireless is a leading industry forum and vibrant community with a rapidly expanding network of companies actively involved in the development and application of wireless technologies. In addition to high level networking dinners and events, a strong educational programme and business development activities, Cambridge Wireless runs the annual Future of Wireless International Conference along with the prestigious Discovering Start-Ups programme and competition to support emerging, innovative wireless companies. Over 15 Special Interest Groups focused on specific technologies and market sectors, also provide opportunities for members to meet, form partnerships to exploit new commercial opportunities, and share knowledge and information about the latest industry trends and hot topics. Cambridge Wireless has partnerships with other leading industry clusters and organisations around the world to extend its international reach and to keep members up to date with the latest global developments and business opportunities. For more information, please visit http://www.cambridgewireless.co.uk.

About S-Tech Insurance Services Ltd

S-Tech Insurance Services Ltd, based in Cambridge, was founded in 1982 and is now a large independent and specialist insurance broker with a team of 70 professionals. It provides a full range of commercial insurance, credit insurance, personal insurance and financial services http://www.s-tech.co.uk

For more information, please contact:

Lily Cheng, Senior Business Development Manager, Cambridge Wireless

Tel: +44 1223 422 365

Email: lily[dot]cheng[at]cambridgewireless[dot]co[dot]uk

Distributed on behalf of Cambridge Wireless by NeonDrum news distribution service (http://www.neondrum.com)