Kultwear.com – An cheerful online store in India to support charitable causes through t-shirts.

BANGALORE, India - May 15, 2013 - PRLog -- Kultwear.com is a simple yet powerful initiative to blend online shopping with social causes. Kultwear highlights one social cause every week to spread awareness. To sustain the momentum, Kultwear adds 3 new graphic t-shirts to its range of designs along with a social cause highlighted for the week. Rs.100 from every t-shirt sold during the week goes towards the cause of the week keeping prices as low as possible. By doing so Kultwear ensures, the customer gets to buy an awesome t-shirt while learning about the cause. The artist earns a royalty on the design & it also helps spread awareness & raise funds for the social cause. It’s a win win-win-win for everyone involved.

Kultwear offers a cheerful mix of fashionable t-shirts with an opportunity to spread awareness on social causes amongst the youth in India. What better product than a t-shirt to do that? Kultwear will work to become a small engine of change and social awareness through this medium.

More and more organizations are working towards social causes relevant in India. Many organizations link a part of their profits to social causes. Lately more people are also inclined to support organizations with a social tilt.  At kultwear a major part of the profits go towards the social causes. Rs. 100 from every t-shirt sold goes towards the cause of the week. That’s a significant percentage of profits given that the company sells absolutely high quality t-shirts at just Rs. 399 inclusive of shipping. The best part the online store, is the transparent display of funds raised making the whole effort more believable & credible. It’s a business started by a very small team of people and its marketed from Bangalore.

Kultwear picks up a social cause relevant to India every week and promotes cheerful t-shirts to help raise funds and awareness for the cause of the week. It’s a conscious effort to stay away from pity purchase so every design on the t-shirt is kept cheerful and positive.

While funds are raised for organization through cheerful means, Kultwear ensures that these funds are not utilized for administrative expenses but towards a cause promoted by the organization.

Promoted by Kalyan Srinivas, this initiative is a passionate attempt to make a positive impact to the society we live in. Kultwear is a “for profit” initiative that aims to create a brand that does good.

It was launched in the 1st week of march and within 2 months, has achieved a decent following of people on social media. Slowly associating with social causes, these customers have also expressed appreciation for Kultwear’s product offering as well as the initiative.

Kultwear is by far the most transparent online store in India with a social tilt. Every sale automatically reflects on the online store so that customers know how much fund has been raised during the week and how much has been raised since launch.

The online store is continuously looking for good NGOs and relevant causes to support and show how individuals can make a huge difference by doing simple things everyday. The idea is to make being socially responsible fashionable. People will love the idea of wearing a t-shirt that’s both cheerful and also makes you do good.

An random survey conducted by Kultwear showed that most people are happy to associate with a brand that does social good and also provides value for money in their products. India is a price sensitive market but its surely growing into a quality conscious market too. That’s what the team at Kultwear believes.

Kultwear is currently a team of 4 people and will be eventually adding more people to make it a team of 8. The team will be a small but energetic team says the founder. It will take Kultwear over 2 years to break even but company is sure to keep the team lean and cost effective so that the customers & causes benefit the most out of this effort.

Hard to believe but almost 75% of the profits from Kultwear go towards funding social causes.

Like they say, the best ideas come during the toughest of times. Kultwear was conceived in similar circumstances when the need of the hour was to push the limits a little more. “While evaluating our plans we saw many big organizations charging the customer Rs.5 extra in the name of charity. We felt it was not right when they were already making profits. The question was about why we cant be a “For Profit” company and still pass on a major chunk of our profits to social causes. We had to carefully blend Charity, e-commerce, social media & offline visibility to get the combination right.” says one of their founding team members.

While shopping for awesome stuff, Kultwear wants its customers to get informed about social causes and organizations and  also support causes by not having to shell out more than their shopping budgets. It’s a challenging but interesting mix.

Kultwear intends to keep the products and designs cheerful so that the Indian customer gets a positive feeling of being a part of the solution and is encouraged to engage with charitable organizations.

While Kultwear looks out for organizations and causes, new t-shirt designs with cheerful graphics are made available through the online store. The customers get to choose the tees from an ever increasing catalogue of designs giving them more reason to shop and the charity gets the benefit of this advantage.

Kultwear promotes the causes and the online store through all possible avenues and continues to grow its fan base so that the awareness increases and this in turn leads to more shopping and more support to social causes.

Kultwear has some interesting plans for the future which are untested in the Indian market and will surely build on the trust to provide a good quality product while supporting a good cause.

Its all about BEING GOOD and DOING GOOD.