Actor & Philanthropist Gbenga Akinnagbe Unveiled “Liberated People" In NYC

Inaugural Liberated People and #LBR8 Digital Campaign Launched To A Crowd of 250 Tastemakers and Press Members in Soho, NYC
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Gbenga w/ Okayplayer Staff
Gbenga w/ Okayplayer Staff
 
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Gbenga Akinnagbe
Okayplayer
Muipr
Cassandra Freeman
Isaiah Whitlock

Industrys:
• Public relations
Event

Location:
New York City - New York - US

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Companies

NEW YORK - May 13, 2013 - PRLog -- NEW YORK, NY — A truly inspirational evening of ethical fashion, music and global awareness was held at Miss Lilly’s in New York City last Tuesday May 7.  The event which was co-sponsored by Okayplayer (http://www.okayplayer.com), an online hip-hop and alternative music website and community founded by The Roots “QuestLove”, was the official launch of Liberated People (http://shop.weareliberated.com/), a lifestyle brand that creates sustainable eco-friendly tag-less apparels and accessories to commemorate freedom fighters that have inspired democracy and independence in nations around the globe.  

The prestigious kick-off event was hosted by Liberated People founder, New York Times contributor and actor Gbenga Akinnagbe (The Savages, The Taking of Pelham 123, Damages, Lottery Ticket, The Wire). The event featured music by DJs Boima (http://www.thefader.com/2011/06/23/ghetto-palms-chief-boima-x-okayafrica/) and Eddie Stats, Liberated People’s latest t-shirt collection, cocktails and hors d’oeuvres by Miss Lilly’s, Liberated People branded swag bags courtesy of Amariya’s Kitchen (https://www.facebook.com/AmariyasKitchen), Beat The Streets (http://www.btsbaltimore.org), Essence Magazine (http://www.essence.com/), NibMor Chocolate (http://www.nibmor.com), Stolichnaya Vodka (http://www.stoli.com/) and Wild Spirit (https://www.facebook.com/pages/Wild-Spirit/105173552853438).

The event attracted over 200 of the best and brightest in the entertainment, business, health and beauty, and non-profit industry segments in NYC, including actress Cassandra Freeman, actors Isaiah Whitlock, Wyatt Cenac and Jamie Hector, Huffpost Live Producer Nkechi Nneji and NYC’s first multicultural marketer, Mr. Solo Nnnana, to name a few.  

The event provided guests with the opportunity to purchase t-shirts from Liberated People’s Spring 2013 collection and to donate a portion of their purchases to Beat The Streets (http://www.beat-the-streets.org/), a non-profit organization that is committed to providing a positive environment that nurtures physical and mental development through wrestling, mentoring, and tutoring programs.  Local wrestling programs like Beat The Streets are very dear to Mr. Akinnagbe whose life was saved by discovering the sport of wrestling, after many years of living in and out of group homes.  

A key highlight of the event was the launch of the “#LBR8 (https://twitter.com/weareliberated)” digital media campaign. As Mr. Akinnagbe unveiled the campaign, he shared with the audience his vision to make #LBR8 a global platform that individuals can leverage to inspire, support and propel each other to success.  He encouraged guests to incorporate #LBR8 into their daily lives on social media channels such as Instagram, Facebook (https://www.facebook.com/LiberatedPeople) and Twitter (https://twitter.com/weareliberated), to illustrate how they are making changes in the world.  

“I am excited that Liberated People launched to such a diverse group of tastemakers committed to social philanthropy and global unity.  Our launch event shed light on our efforts to educate and empower humanity by illustrating the need to be part of a mobilized populace of change agents who recognize that no one is free when others are oppressed”, said Liberated People founder, Gbenga Akinnagbe.  

The event was made possible by the generous support of:  Fan M Kanson Network, Heineken, Mike Cooke Photography, Miss Lilly’s, Mocada, Ojinika Obiekwe, RJB Agency, To the Top Productions and Vita Coco.

About Liberated People: Launched by critically acclaimed actor Gbenga Akinnagbe, Liberated People is an intuitive eco-friendly lifestyle brand that develops innovative and transformative products for people around the world.  Its bestselling product is a t-shirt collection with messages that empower people around the world to engineer changes in their lives and in the lives of others.

The Liberated People Spring 2013 t-shirt collection features designs for both men and women in four color schemes: black, white, shades of blues, and greens.  The super-soft, pre-washed, tag-less shirts are inspired by humanity's common struggle of overcoming oppression, and feature dates of liberation paired with designs of the nation's flag and/or inspirational imagery.  

Visit Liberated People (http://shop.weareliberated.com/) today to learn more about the company and its efforts to #LBR8 the world via its t-shirt collection.  For press information and for the most up-to-date, insider information about Liberated People, please contact MUI – The Public Relations Company at info@muipr.com or follow MUIPR on twitter @muipr (http://www.twitter.com/muipr).
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Tags:Gbenga Akinnagbe, Okayplayer, Muipr, Cassandra Freeman, Isaiah Whitlock
Industry:Public relations, Event
Location:New York City - New York - United States
Subject:Companies
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