Crowd Funding for the Pet Market

HACKETTSTOWN, N.J. - May 10, 2013 - PRLog -- www.gopetstarter.com is an example of several new vertical market crowdfunding platforms aimed at a specific market segment such as restaurants, electronic games, and community development projects. To garner support for the website, the campaign is offering rewards in the form of discounts for pet owners and discounts on the fees to process payments for products offered by pet entrepreneurs. Recognizing the local community nature of the pet marketplace it is also offering programs for local pet store owners and low cost funding programs for pet rescues. Crowd funding has been successful because it combines social marketing with a convenient method of communicating the key features of a product with a simple way of making payment or reserving payment until the campaign meets its funding goal. As the success of the recent Veronica Mars campaign on KickStarter that raised $5.7 million dollars demonstrated, fans fund the product if traditional producers do not see the demand for the product. The pet products market has a long history of pet owners and pet care professionals developing products that solve a common problem or provide for an unfilled need for pets or their owners. Until now it has been difficult for these entrepreneurs to get distribution for their products. Details on the campaign can be found at www.fundanything.com/en/campaigns/www-gopetstarter-com