Nissan of Athens reports Nissan lowers price of seven models for better search results

ATHENS, Ga. - May 7, 2013 - PRLog -- Intent on not eliminating itself from consideration, and adapting to the way consumers research new car purchases, Nissan has announced price discounts now in effect, indefinitely, on seven models: the Altima, Armada, Juke, Maxima, Murano, Rogue and Sentra. It was found that Nissan's price points fell outside the competitive pool when prospective buyers searched for cars based on maximum price.

The price cuts vary and depend on the equipment spec, but they range from several hundred dollars to thousands of dollars; the MSRP of the Altima drops by $580, the Sentra by $730, the Armada by $4,400. Discounts on the Murano alone range from $1,460 to $2,410. Under orders from CEO Carlos Ghosn the brand is working to raise its US market share to ten percent by 2016, from 7.9 percent currently – which includes Infiniti – and appears to be optimizing its placement every step of the way to do so.

About Nissan of Athens

Nissan of Athens, located in beautiful Athens, Georgia, is your leading new and used Nissan dealer serving Northeast Georgia including all of Bogart, Athens, Atlanta, Winder, Monroe, Loganville, Lawrenceville, Snellville, Gainesville, Buford, Sugar Hill, Covington, Suwanee, Conyers, Lilburn, Duluth Redan and Norcross. We know that you have high expectations, and as a car dealer we enjoy the challenge of meeting and exceeding those standards each and every time. Allow us to demonstrate our commitment to excellence!

Serving the Athens area for over 17 years, we recognize the unique qualities of our northeast Georgia residents and work to (tailor) our products and services to the needs of our area customers. We truly appreciate the trust and loyalty our customers have placed in us and we welcome your comments and suggestions.

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Contact Information

Nissan of Athens (http://www.nissanofathens.com/index.htm)

4735 Atlanta Hwy

Bogart, GA 30622

www.nissanofathens.com

Sales: 888.865.0127

Service: 888.903.7058

Parts: 888.903.0216

Sales Hours:

Monday-Friday: 9:00am - 8:00pm

Saturday: 9:00am - 7:00pm

Sunday: Closed

Service and Parts Hours:

Monday-Friday: 7:30am - 6:00pm

Saturday: 8:00am -4:00pm

Sunday: Closed