Branding How To by Lara Ibarra

MYRTLE BEACH, S.C. - May 7, 2013 - PRLog -- Lara Ibarra, former Golf Channel Vice President of Creative Services, will present a Branding How To Lunch and Learn. Lara has supervised dozens of Network and Show Rebrands and will walk participants through the process of re-branding. Also discussed will be maximizing Promotional Resources, providing a platform for Ad Sales and how to stay true to your brand while keeping up with the current trends in design and creative execution.  

Join AAF-Coastal Carolinas at the Dunes Golf and Beach Club in Myrtle Beach, SC on May 16th.

The early days of the Golf Channel were a very exciting time. Arnold Palmer was launching a golf network devoted exclusively, entirely, to the game of golf. There were many critics during those early days and the odds seemed to be against them. They actually managed to go 0 to 60 in 10, that’s 0 to 60 million viewers, in 10 years.

When Golf Channel’s parent company, Comcast, acquired NBC, the Golf Channel became a part of NBC Sports, making merging the two brands a challenge. Golf Channel quickly became the fastest growing network in Cable TV and the brand became bigger than ever, but never compromised the authenticity of Golf’s Home.

MEETING AGENDA
• Networking from 11:30 am- Noon
• Buffet opens 11:45 am
• Program from Noon – 1:00 pm
• Networking from 1 pm -1:30 pm

Deadline to RSVP: May 14th, 2013
RSVP HERE: https://www.runmyclub.com/AAF-CC/eventcalendar.asp

PROGRAM FEES
• Professional Members: Free
• Student Members: $10
• Guests: $35
• Student Guests: $20

About AAF-Coastal Carolinas
AAF-Coastal Carolinas meets regularly to connect, create and inspire professionals involved in advertising, marketing, public relations and related fields by holding workshops and programs relevant to those interested, as well as working with students to connect them with professional opportunities.

We are a non-profit organization comprised of advertising, marketing and public relations professionals. AAF-Coastal Carolinas is part of the American Advertising Federation, a national organization that promotes excellence in advertising. AAF-Coastal Carolinas is also a member of the AAF District 3, a regional division of AAF that includes South Carolina, North Carolina and Virginia. Our membership area spans Florence, Georgetown and Myrtle Beach, South Carolina and Wilmington, North Carolina. Learn more at www.aafcoastalcarolinas.org.