QaR Mail - Digital Direct Mail For Car Dealers Announces 10.4% Scan Rate

DALLAS - May 6, 2013 - PRLog -- Dallas, Texas (PR Log) - Q Marketing Group, Inc. and QR Systems, Inc. today announced the successful launch of their new QaR Mail™ product.

On February 8, 2013 Steve Humphries CEO of Q Marketing Group and Jason Prado CEO of QR Systems Worldwide announced that the product development for QaR Mail™ had been completed, merging marketing and technology.  Prado, who developed the concept nearly 18 months ago made the announcement today saying “the response rates of QaR Mail™ are simply amazing.  Our initial results show a 10.4% scan rate, which is 4% higher that previous research indicated”.  

The QaR Mail™ product transforms traditional direct mail into a digital product, allowing consumers to interact with a dealer through the direct mail.   Via a Smartphone or a tablet consumers are immediately engaged in the dealer promotion through a custom micro-site.  

Humphries added “it’s all about data capture with QaR Mail ™.  By creating a user- friendly consumer experience, we are able to capture a potential customers data real-time in our Dealer Dashboard.  That data is then pushed real-time to the dealer CRM.   Not only can consumers engage in the dealer promotion, but they can also pre-qualify for credit, schedule a test drive and get a trade value of their current vehicle.  For customers that don’t use a smart phone, we offer SMS Text and Promotional URL’s that will also capture data”.

For more details on how QaR Mail™ can work for your dealership, call Q Marketing Group at 972-588-1815.

QR Systems WorldWide, Inc. (www.qrsystemsworldwide.net ) is a company that is dedicated to the rapid development or acquisition of QR Code mobile marketing systems that provide a digital data capture platform for a variety of business segments, including, automotive, mortgage, healthcare and other industries.

Q Marketing Group, Inc. (www.qmarketinggroup.net) is a full service automotive advertising agency uniquely qualified in both the general and Hispanic markets.  With experience on national, local and regional accounts, Q Marketing offers total market solutions for clients.  Q Marketing is an agency that will develop the right marketing plan for your business with a creative mix that cuts through the clutter, utilizing both traditional and digital media.