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QaR Mail - Digital Direct Mail For Car Dealers Announces 10.4% Scan Rate
New QaR Mail™ product launched in April provides an amazing 10.4% Scan Rate for Car Dealers.
On February 8, 2013 Steve Humphries CEO of Q Marketing Group and Jason Prado CEO of QR Systems Worldwide announced that the product development for QaR Mail™ had been completed, merging marketing and technology. Prado, who developed the concept nearly 18 months ago made the announcement today saying “the response rates of QaR Mail™ are simply amazing. Our initial results show a 10.4% scan rate, which is 4% higher that previous research indicated”.
The QaR Mail™ product transforms traditional direct mail into a digital product, allowing consumers to interact with a dealer through the direct mail. Via a Smartphone or a tablet consumers are immediately engaged in the dealer promotion through a custom micro-site.
Humphries added “it’s all about data capture with QaR Mail ™. By creating a user- friendly consumer experience, we are able to capture a potential customers data real-time in our Dealer Dashboard. That data is then pushed real-time to the dealer CRM. Not only can consumers engage in the dealer promotion, but they can also pre-qualify for credit, schedule a test drive and get a trade value of their current vehicle. For customers that don’t use a smart phone, we offer SMS Text and Promotional URL’s that will also capture data”.
For more details on how QaR Mail™ can work for your dealership, call Q Marketing Group at 972-588-1815.
QR Systems WorldWide, Inc. (www.qrsystemsworldwide.net ) is a company that is dedicated to the rapid development or acquisition of QR Code mobile marketing systems that provide a digital data capture platform for a variety of business segments, including, automotive, mortgage, healthcare and other industries.
Q Marketing Group, Inc. (www.qmarketinggroup.net)