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Backstories Studio Chief Storyteller to Present at 2013 MRA Insights & Strategies Conference
Ted Frank, President and CEO of Backstories Studio announced today that he will be presenting at the 2013 MRA Insights & Strategies Conference taking place in Orlando, FL June 10-12.
In this workshop, Frank will review what clients and stakeholders are looking for in storytelling, techniques for mapping out an insights story, how you showcase consumer insights by applying some of the same techniques used in movies, and much more. Attendees will walk away with the advanced storytelling techniques that deliver not just consumer understanding, but also reach clients on the emotional level that will make them care enough to act.
According to MRA, this conference is “How the Best Researchers Sharpen Their Game” and Frank’s workshop is ideal for both this group and the mission of the conference. To learn more about the workshop and register for the conference visit isc.marketingresearch.org/
Ted has been an insights storyteller for eleven years, but began (shamefully)
Backstories Studio’s approach can be summarized as “strategic communication meets cinematic storytelling”