Miss Jessie’s Debuts JELLY SOFT CURLS for Soft, Shiny, Crunch-Free Curls

MANHATTAN, N.Y. - May 2, 2013 - PRLog -- Miss Jessie’s, one of the first hair care companies to cater exclusively to curly hair, introduces a new gel specifically formulated to give you soft and bouncy curls. Get the new, modern curly look with the launch of Miss Jessie’s Jelly Soft Curls, a styling gel product that adds shine, provides super soft curl hold, and leaves your curls touchably soft without the undesirable “crunch” associated with most hair gels.

“It’s time to throw out gel products that make curls “crunchy” or wet-looking,” says Miss Jessie’s co-founder, Miko Branch. “Jelly Soft Curls gives curls the hold you want without the unsightly and unpleasant crunchiness you don’t.  It is just that simple,” she adds. “Touching is believing!” insists her sister and co-founder, Titi Branch.

To use, squeeze a quarter-size dollop of Jelly Soft Curls into palm, and apply it section by section to damp (not wet) hair. Then, finger style and scrunch hair sections to encourage curls. Let curls air dry or for bigger and more dramatic curls, use a hand held hairdryer with a diffuser attachment.  To refresh curls, dampen hair and repeat previous steps.

Miss Jessie's Jelly Soft Curls is available now at http://www.missjessies.com, and launches in June 2013 at Duane Reade, select CVS, Target, and Ricky's New York, and designated salons and over 1,000 local beauty supply stores will follow. Suggested retail price is $14.00 (8.5 oz tube).

About Miss Jessie’s

Miss Jessie’s, the proven expert in curls, was founded in 2004 by sisters and professional hair stylists (Titi and Miko Branch), and is based in New York City. This natural curl sensation happened by chance when new mom, Miko, began sporting her naturally curly hair because baby bath time splashing made it impossible for Miko to maintain her straight styled hair. Rather than fight her curls, Miko gave in and embraced them. Her sister, Titi, followed suit, and made the transition from straight to curly. Soon, their salon guests took notice and demanded the same curly look, but there were no products on the market for naturally curly hair maintenance. Every product was devoted to straight styling or blow outs. Recognizing a void, Miko and Titi took it upon themselves to find solutions for curly, wavy and kinky hair maintenance. Thus, Miss Jessie’s and its assortment of curl-care products were born. Miss Jessie’s high-end, salon quality products were inspired by (and named after) Miko and Titi’s sassy independent grandmother, affectionately known by all as “Miss Jessie.” Miss Jessie’s remains dedicated to sharing styling knowledge and tips via live phone support from a Miss Jessie’s “Curl Counselor.” To learn more about Miss Jessie’s, please visit http://www.missjessies.com.