CrisisVu® rides the wave of Twitter growth in Latin America

May 2, 2013 - PRLog -- London, 29 April 2013. CrisisVu®, the social media monitoring platform that makes sense of Twitter, today announced its first Latin American client win. Engage PR, a Burson Marsteller affiliate and the leading PR agency in the Dominican Republic has chosen CrisisVu to monitor and manage client issues and crises, as well as to cement Engage’s reputation as the country’s leading crisis management agency.

Latin America has experienced massive growth in the use of social media in the last two years, driven by the rise in mobile phone adoption which will exceed 68%1 in 2013. Research from Burson Marsteller’s 2013 Social Media Check-up for Latin America2 shows that the majority of companies in Latin America are now active on Social Media and Twitter has now overtaken Facebook as the channel of choice for Latin American businesses. It is the necessity to be able to monitor and respond to what is being said about your Brand on Twitter that has led Engage to adopt the CrisisVu platform.

CrisisVu’s unique visual interface provides a real-time ‘single glance’ overview of what Twitter is saying about your brand or organisation. Whether tracking 40 or 40,000 tweets simultaneously across a multitude of topics, CrisisVu delivers the clarity and insight needed to allow crisis, reputation, campaign and event managers to manage high Twitter volumes in a timely and effective manner.

“CrisisVu offers a unique perspective on Twitter and is simply the most advanced and exciting tool we have seen to monitor and manage the huge numbers of tweets that now accompany any large corporate crisis”, said Raul Baz, Executive Vice President of Engage Burson Marsteller. “We are committed to keeping Engage at the forefront of reputation and crisis management in the Dominican Republic and the wider region, and the adoption of CrisisVu will further strengthen the service we can offer to our clients”.

“This is an exciting win for CrisisVu”, said Nick Sharples, Founder and CEO of CrisisVu. “Partnering with Engage Burson Marsteller, the preeminent crisis management agency in the region will provide us both with access to the increasingly vibrant social media markets of Latin America. CrisisVu’s affordable and intuitive visualisation is perfect for a market where the volume of tweets is rising at such a spectacular rate.”

CrisisVu has been designed from the bottom up to address the limitations and inflexibility of existing dashboard based solutions for monitoring social media. Whether used to manage online communities, respond to customer service issues, monitor digital marketing campaigns or pre-empt and manage issues and crises, CrisisVu delivers exceptional clarity, with its unique visual based ‘Vu’ providing a ‘single glance’ overview of your chosen Twitterverse.

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Notes to Editors:

1   eMarketer Latin American Mobile Adoption Rates..

2 Burson Marsteller’s 2013 Check-up of Social Media in Latin America can be accessed at: http://www.slideshare.net/BMGlobalNews/bursonmarsteller-l...



CrisisVu (www.CrisisVu.com) is a cost effective social media monitoring and management platform, focusing on Twitter. Designed to overcome the limitations and inflexibility of dashboard based monitoring solutions, CrisisVu monitors Twitter using a state of the art, intuitive visualisation or ‘Vu’ that delivers a live ‘single glance’ overview of the Twitterverse as it impacts your brand, issue or chosen topic.

The CrisisVu web site hosts a permanent and real-time live ‘Vu’ of topical subjects or crises. Regularly updated to show breaking news or topical and trending issues, the ‘Vu’ allows any visitor to the site to view and explore the Twitter buzz around the topic being monitored. Users can submit their own requests for the ‘Vu’ to watch particular issues by engaging on Twitter or by commenting on the CrisisVu blog.

For more information, please contact:

Nick Sharples
Nick.Sharples@CrisisVu.com
@CrisisVu
+44 (0)207 125 0803
+44(0)7786 114 870

CrisisVu is a registered trademark of CrisisVu Ltd.