- May 1, 2013
-- Drive Inc has experienced unprecedented growth over the last year. They have opened two new locations in Kansas City, added 19 new clients to their portfolio in Southern CA, and are expanding into a new division in the next 6-8 weeks. Impressive achievements. Even more impressive is the fact that Drive Inc's growth is happening while Groupon and LivingSocial announce the firing of over 1200 employees, or about 8.9% of their total workforce.
When asked about their success, Drive Inc Executive Director, Brian Cooper, explained, "In all honesty, it's as simple as work ethic. In my opinion, our team is the hardest working team in the business,"
We took an inside look at the company's day-to-day operations, and saw, first hand, the work ethic Brian spoke of. Drive Inc puts together packages for professional sports teams, golf courses, national restaurant chains, and more. The company takes unused inventory and repackages it. They then market and sell those packages to their clients target market by going out and dealing with the small and medium sized businesses their clients are trying to attract. Brian Cooper calls this method a "win, win, win" strategy. "For example, a sports team knows it won't fill every seat in the stadium. Rather than let them sit empty, the team gives us access to an allotted amount of tickets for certain games throughout the year. We take those tickets and develop a mini-season ticket package that we can market to their specific target market. By giving the consumer a huge discount for a great product, we help our client win by filling their seats. The customer wins because they get unbeatable deals that they can't get anywhere else, and we as a company win because we reap the profit."
It's not surprising that Brian attributes his success to something as simple and fundamental as work ethic; he and Co-Executive Director, Ali Helmboldt, built the business from the ground up, and are examples of that, "lead by example," mentality. To this day the pair can be found working with everyone from entry level sales and marketing reps, to mom and pop clients, to major name brand clients. When we asked him why he chooses to stay so involved in the nitty gritty, day to day goings on of the business, he simply said, "If I am going to ask my office team to give me 100% work ethic, then I have to be the first one out there leading from the front and doing it myself."