New Polyester Paper Perfect for Restaurant Menu Printing Needs by Maximizing Marketing Potential

WASHINGTON, Utah - May 2, 2013 - PRLog -- Covering all restaurant printing needs, the flexibility of digital printing and durability of laminations combine into one with the new Fusion Soft Polyester product. Restaurant owners can now grasp the unique features of digital printing, such as short run one-off printing, variable information, and lightning quick turnaround times, while maintaining a quality menu proven to last. This new polyester product has granted restaurant owners the ability to produce their own menus on their high heat toner production color copiers. This brings more versatility in menu presentation and lets them economically feature seasonal items and price changes.

Peter Jones and Paul Merricks of the book The Management of Food Service Operations, said the menu is the heart of customer communications and plays a key role in customers’ purchasing decisions. As the only piece of advertising guaranteed to touch nearly all guests hands, it is vital for restaurant owners to deliver a menu that is sleek, durable and modern.

David V. Pavesic, Ph.D., FMP, also believes that the menu determines much of a restaurant’s success.

Al Grant, Director of Sales, Marketing and Distribution for Fusion Digital Paper™, said that menus digitally printed on Fusion Soft Polyester give the restaurant owner countless invaluable benefits.

“Let’s start with the rich, velvety feel of the Fusion Soft Polyester, compared to the cold, plastic feel of a laminated menu,” Grant said. “The tactile sensation of Fusion Soft Polyester helps draw in and hold customer’s attention to the menu and definitely conveys a feeling of quality. Add to that the beautiful image fidelity and the stain-resistant feature and you have a dynamic new menu paper that has really gained popularity in the restaurant industry. Being able to print menus on your own high heat toner production color copiers, which do not need the extra step of laminating, is the icing on the cake.”

Brooklyn Pizzeria owner Mike Colella said Fusion Soft Polyester was the answer all of his menu desires. “I get so many compliments on the menus, and they wear very well. They work perfectly for us.”

Whether it’s a special event, such as a wedding shower, rehearsal dinner or little league banquet, restaurant owners now have the ability to produce high-quality menus on their local digital equipment – fast. Personalized menus or placemats can provide customers with memorable keepsakes that will last; an option rarely offered by competitors. Restaurants can use this special paper to distinguish themselves and leave an enduring imprint on customers and their guests.

Fusion Soft Polyester is available in 7.5 mil, 10 mil, and 12 mil calipers. Unlike other polyester products, it is foldable—even the strong 12 mil cover weight caliper. Additionally, static issues are no match for Fusion Soft Polyester, a common problem seen in most menu papers. Printers who have run Fusion Soft Polyester digitally are stunned and relieved to not have to deal with the usual static electricity problem.  The menu paper prints like regular paper, but still provides the same durability of a synthetic product. Therefore, scoring, folding, saddle stitching and punching are handled with ease during the print finishing process.

More information about Fusion Soft Polyester and other pioneering Fusion Digital Paper™ products, including product demonstration videos, informative articles, and details on popular applications for Fusion Digital Paper™ products can be found at www.fusiondigitalpaper.com, or by calling (435) 703-9520.

About Fusion Digital Paper

Made in the USA, Fusion Digital Paper™ is a family of ten unique synthetic products specifically engineered for high heat toner digital printing. Durable, tear-resistant, and waterproof, Fusion Digital Paper™ products run great and provide beautiful image fidelity, offering digital solutions to meet growing product applications, where synthetic substrates are needed.  For more information, visit www.fusiondigitalpaper.com.