Mahindra Tractors launches the new Mahindra 255 DI PowerPlus

INDORE, India - May 1, 2013 - PRLog -- Mahindra Tractors launches the new

Mahindra 255 DI PowerPlus 25 HP tractor in Madhya Pradesh

Enhanced fuel efficiency, unbeatable power & increased comfort make

Mahindra 255 Power Plus a value for money choice for the Indian farmer

Synopsis:

Mahindra Tractors launches the Mahindra 255 DI Powerplus in Madhya Pradesh.

A 25HP Tractor, the Mahindra 255 DI Powerplus offers enhanced fuel efficiency, power, advanced hydraulics and greater comfort to the farmer.

Madhya Pradesh: Mahindra & Mahindra Ltd.’s Farm Equipment Sector (FES), the market leader in the Indian tractor industry for the last 30 years, launched the new Mahindra 255 DI Power Plus in Madhya Pradesh. The Mahindra 255DI Power Plus is a 25HP powerful, reliable, fuel efficient and versatile new age tractor with a Double Cylinder Water Cooled Engine. The Tractor has a Higher Draw Bar Pull hence offering best in class pulling capacity with optimum fuel consumption. This leads to superlative performance in both agri and haulage use.

Speaking on the occasion, Mr. Sanjeev Goyle, Senior Vice President, Marketing & AppliTrac, Farm Equipment Sector, Mahindra & Mahindra Ltd., said “At Mahindra & Mahindra, we have always pioneered products to increase farm productivity and enhance rural prosperity. The Mahindra 255 DI Power Plus has a fuel efficient MKM engine with Higher Hydraulics lifting capacity of 1200 kg. It is compatible with all commonly used agricultural implements, like rotavator, cultivator, harrow and leveller.”

With its better pulling capacity and gradability the Mahindra 255DI Power Plus caters to the needs of farmers for cultivation, harvesting and water pumping, and to fleet owners for commercial haulage. The tractor is useful for commercial work to remove sand from river beds and stone from quarries where pulling the trailer up the gradient is required. Many farmers with higher land holding and higher HP tractors use the tractor for secondary work.

Other product features include an 11 inch heavy duty clutch for heavy work and an adjustable rear wheel track with 7 different wheel track adjustments, useful for cultivation of multiple crops.

About Mahindra  

The Mahindra Group focuses on enabling people to rise through solutions that power mobility, drive rural prosperity, enhance urban lifestyles and increase business efficiency.

A USD 15.9 billion multinational group based in Mumbai, India, Mahindra employs more than 155,000 people in over 100 countries. Mahindra operates in the key industries that drive economic growth, enjoying a leadership position in tractors (http://www.mahindra.com/What-We-Do/Farm-Equipment), utility vehicles (http://www.mahindra.com/What-We-Do/Automotive), information technology (http://www.mahindra.com/What-We-Do/Information-Technology) and vacation ownership (http://www.clubmahindra.com/). In addition, Mahindra enjoys a strong presence in the agribusiness, aerospace, components, consulting services, defence (http://www.mdsarmouredvehicles.com/), energy, financial services (http://www.mahindra.com/What-We-Do/Finance-and-Insurance/Companies/Mahindra-and-Mahindra-Financial-Services), industrial equipment, logistics, real estate (http://www.mahindra.com/What-We-Do/Real-Estate), retail, steel, commercial vehicles (http://www.mahindra.com/What-We-do/Automotive/Products) and two wheeler (http://www.mahindra.com/What-We-Do/Two-Wheelers) industries.

In 2012, Mahindra featured on the Forbes Global 2000 list, a listing of the biggest and most powerful listed companies in the world. In 2013, the Mahindra Group received the Financial Times ‘Boldness in Business’ Award in the ‘Emerging Markets’ category.