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H.B. Fuller Construction Products Develops a New Look for its TEC® Brand
Updated Logo Treatment and Slogan Better Reflect Brand Values and Identity
By: TEC brand
AURORA, IL… H.B. Fuller Construction Products Inc. is unveiling a refreshed and enhanced new TEC brand image in April 2013. The new look includes an updated logo treatment of the brand name with a new design element, and a new tagline: ‘Imagine. Achieve.’ The updates enhance the TEC brand to better reflect its values and identity.
“Our updated branding is a reflection of our commitment to those who imagine great spaces and those who build them,” says Rachel Gibbons, Director of Marketing for H.B. Fuller Construction Products. “The TEC brand empowers people to create more beautiful, functional and personal spaces. We help turn visions into reality.”
The logo’s new design element symbolizes multiple levels of interaction that customers experience with the TEC brand. For example, it represents the collaborative approach to partnering with customers, ‘out of the box’ thinking that drives innovation, and products that cohesively work together as systems.
The brand philosophy can be seen through many recent examples, including the expansion of its Manufacturer-
The enhanced TEC branding is debuting at Coverings, an international trade fair and expo for the ceramic tile and natural stone industry, in Atlanta, GA. Thereafter, customers will begin to see marketing and packaging transition to the new look and message, however the products will remain the same high-quality formulas that are synonymous with the TEC brand name.
For more information about TEC products, visit www.tecspecialty.com.
The TEC brand is offered by H.B. Fuller Construction Products Inc. – a leading provider of technologically advanced construction materials and solutions to the commercial, industrial and residential construction industry. Headquartered in Aurora, Illinois, the company’s recognized and trusted brands - TEC®, CHAPCO®, Grout Boost®, Foster®, AIM™ and others – are available through an extensive network of distributors and dealers, as well as home improvement retailers. For more information, visit www.hbfuller-