UK Frequent Business Air Travellers Want An Increase In Aviation Capacity In South East England

SHOREDITCH, U.K. - April 30, 2013 - PRLog -- 79% of UK frequent business air travellers say that increasing aviation capacity in London and South East England over the coming years is either 'critically' or 'very' important for the growth, development and competitiveness of UK businesses, according to a new survey by market research specialist AudienceNet.

The survey of 1,010 UK frequent business air travellers also found that 51% of those in companies with small- or medium-sized travel requirements reported increases in international business travel during the last two years.

These findings were unveiled today in a presentation by AudienceNet Managing Director David Lewis entitled 'The Voice Of The Business Traveller' at the Guild of Travel Management Companies [GTMC] overseas conference in Barcelona, Spain.

"Market research helps the international travel industry understand more precisely what the business traveller wants," said Lewis, addressing conference delegates. "It is clear that the most important factors for today's UK frequent business travellers are, above everything else, comfort/service and airport convenience - above cost."

The AudienceNet market research was commissioned by GTMC as part of this year's conference theme 'Are We Ready?' Innovatively, the conference featured experts from beyond the travel industry, including AudienceNet whose work identifies consumer insights for clients from the building of online communities focused around a specific topic, issue or product.

Infographic: http://audiencenet.co.uk/infographics-businesstraveller

ENDS

AudienceNet is a fully accredited market research agency which uses state-of-the-art technology to derive significant consumer insights. It creates, builds and manages bespoke online communities which are wholly reflective of any given audience, target market or geographical community. http://www.audiencenet.co.uk

The Guild of Travel Management Companies is the UK's leading professional body for travel management companies and is the voice of business travel. http://www.gtmc.org