PRNews invites Marla Bace to Speak at Annual PR Measurement Conference in D.C.

The topic she will be addressing is Develop Business Metrics That Resonate With Senior Leaders.
By: Amy Delman Public Relations, LLC
 
April 29, 2013 - PRLog -- Berkeley Heights, NJ – Marla Bace, a strategic thought leader in marketing, customer experience and loyalty for a variety of industries will speak at the annual PR News PR Measurement Conference (http://email.prnewsonlineproducts.com/c.html?ufl=0&rtr=on&s=ecev,1kz11,4u2q,vqj,keqw,2bk,2zft&MLM_MID=2658133&MLM_UNIQUEID=00bc021fe9) on May 15 at the legendary National Press Club in Washington, DC.

The topic she will be addressing is Develop Business Metrics That Resonate With Senior Leaders (http://www.prnewsonline.com/prmeasurementconference2013?hq_e=el&hq_m=2658133&hq_l=2&hq_v=00bc021fe9#900) .

“I am honored to speak with Pauline Draper-Watts, Global Head of Measurement and Analytics, Edelman Berland and Eric R. Warner, Head of Americas – Public Relations Services Group, Thomson Reuters Corporate Services,” says Bace, two such prestigious colleagues in the field of marketing communications.

Currently as General Manager of Concierge Services US for Circles a division of Sodexo, Marla leverages a strong background in business strategy, customer-centric insights, customer service, marketing communications, business development, operations and finance to continually build brand engagement and loyalty among her clients.

For over the past 20 years, she has helped shape the marketing endeavors and the customer service experience of several world-class firms headquartered in New York and New Jersey. She has been twice recognized as a top Social Media CMO by Social Media Magazine.

A well-known author and speaker, Marla has been published in several national editions of PR News Guidebooks. The latest one, PR News' Media Training Guidebook, Vol. 5 was just released.

Marla is an advisory board member to The CMO Club and NIFO (a digital start up entity). She also serves on the board of The NJ Sharing Network Foundation, the number one Organ and Tissue research and procurement organization nationally. Other memberships include: The CXPA at www.cxpa.org, a global non-profit organization positioned enhance the growing field of customer experience management, and the American Marketing Association (AMA). Marla is the recipient of the 2012 NJBIZ “Best Fifty Women in Business,” Award, among other trade awards. She can be contacted at www.marlabace.com.
End
Source:Amy Delman Public Relations, LLC
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Tags:Customer Loyalty; Concierge
Location:United States
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