Follow on Google News News By Tag Industry News News By Place Country(s) Industry News
Follow on Google News | Essentia Water Reports 69 Percent Gain in Revenue for First Quarter 2013; January is Record-SettingClick to Tweet: .@EssentiapHWater reports 69% increase in revenue for Q1, 2013, with 82% jump in grocery! #SuperHydrating #bottledwater
By: Essentia Water Essentia reports an 82 percent gain in grocery where it is now the fastest-growing top-10 premium bottled water brand in the U.S. Essentia® Water (http://www.essentiawater.com/) In 2012, Essentia outpaced the bottled water category’s 6.7 percent growth by nearly eight times. The brand has experienced nine consecutive years of growth, including a stellar 2012 where the brand’s revenue jumped 53 percent. “Our growth this quarter was driven by velocity, not new distribution or increased levels of merchandising,” Essentia’s biggest growth channel was grocery, which increased 82 percent over Q1 2012. The company attributes this to strong performance at the brand’s top grocery retailers Kroger, Publix and Safeway. According to Q1 SPINS data, Essentia’s sales increased 66 percent in the natural channel, where it is currently the No. 1 selling brand. Essentia’s Q1 2013 promotional activities were similar to 2012, yet consumer pull grew significantly at its top natural retailers, including Whole Foods Markets and Sprouts. Essentia’s unparalleled consumer loyalty is especially apparent on the direct sales and e-commerce (http://www.essentiawater.com/ Uptain feels that some of the brand’s Q1 gains may be a result of a more modern packaging design launched in mid-2012. “The updated look more effectively communicates the benefits of Essentia’s proprietary process, which delivers optimum alkalinity and an ideal pH of 9.5,” said Uptain. “At retail, this creates a more immediate connection with the consumer.” Uptain noted that Essentia’s PET bottles are lightweight, resealable, shatter-resistant and recyclable, which are important to its target market. In a move to satisfy the growing demand for its product, earlier this year at the Natural Products Expo West, Essentia launched a six-pack offerings for its 20-ounce sport top bottle and a 1.0 liter single-serve bottle. This offers greater convenience to both the brand’s retail partners and its loyal consumers. About Essentia Essentia Water, Inc. launched its super hydrating water™ in 1998. The innovators of the first functional bottled water, today it is the No. 1 selling bottled water brand in the natural channel and the fastest growing top ten premium bottled water brand in the grocery channel. Headquartered in Bothell, Wash., Essentia’s proprietary process results in an electrolyte- To learn more about Essentia, please visit www.essentiawater.com. Or connect with Essentia on Facebook (http://www.facebook.com/ ### For more information, please contact: Stephanie Forte, sforte@fortecreativemedia.com, c. 702.596.9866 Brian Jones, brian@fortecreativemedia.com, o. 702.898.2547, c. 317.590.3250 Forte Creative Media PR for Essentia Water End
Account Email Address Account Phone Number Disclaimer Report Abuse
|
|