Europe’s largest roadside Digital Screen lights up in Birmingham

BIRMINGHAM, U.K. - April 29, 2013 - PRLog -- One Outdoor Media, a subsidiary of leading technology brand and Digital signage manufacturer Elonex, launched its latest large format Digital screen last Friday, the 26th of April 2013. Situated at Junction 9 of the M6 adjacent to Birmingham Gateway and made up of two panels, Northbound of 35m x 7.2m and Southbound of 30m x 7.2m, it totals 468 square metres of LED making it the largest  Digital screen in Europe. With a length of over 65m, the screen is almost as long as a Boeing 747.

Dimensions aside, the screen enjoys an enviable location. Both of its panels target traffic on arguably the UK’s busiest motorway section at the M5-M6 intersection. It can be seen from surrounding areas including a busy road network, housing, industrial areas and hotels. The screen does not only reach the 6 million residents of the Midlands but also catches the majority of traffic between UK’s three largest cities - London, Birmingham and Manchester. This equates to a huge viewing demographic and a fortnightly traffic count of 3.44 million, making it one of the most prominent advertising sites in Europe.

As a sign of goodwill and to promote leading local businesses, the M6 Junction 9 screen will feature community advertisers such as Free Radio- a regional radio station, Adoption in the Black Country- a joint venture between local adoption agencies, Ironbridge Gorge Museum- an industrial heritage organisation and Cure Leukaemia – a charity supported by the Directors of Elonex.

Christian Clayton, Managing Director of One Outdoor Media commented on the news: ‘’We are thrilled to increase our portfolio of displays with this iconic site. We are poised to make a difference in outdoor advertising by leading the European market with large scale format screens to promote the UK & the business within.'’

Nick Smith, CEO of Elonex said: ‘’This project is part of our 2013/2014  £14m investment into a UK-wide roll-out of large format premium advertising locations in regional cities across the country. Following founding the Screen Saver patent for computer screens in the late 90’s we’re proud to be now using our technology in the Digital Out Of Home Market. The screen carries some unique technology developed in the UK by our dedicated Research & Design team.''

Andy Price, Head of Marketing & Digital for Free Radio said "As the commercial radio group that belongs to the West Midlands, we're always on the lookout for interesting and innovative opportunities to grow our audience, so we're very excited about being one of the key launch partners with Europe's Largest roadside LED display. The beauty of digital media like this is that it allows us to be flexible with our messages. So besides pushing our high impact brand creative, we plan to tie in tactical messages at key times of the day such as latest news or travel information, or a big station competition. The possibilities offered by the medium are almost endless."

One Outdoor Media also owns the 19m high ‘skyscraper’ outdoor screen next to the Manchester Piccadilly station, the tallest display in the country that reaches over 2.8 million commuters and city centre consumers every two weeks. The Ricoh Arena LED screen at the Gateway to Coventry and two 72m2 Digital Screens installed this month at the Glasgow Rangers Football Club are two other iconic advertising sites in the company’s portfolio.

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About One Outdoor Media

Part of the One Group powered by Elonex, One Outdoor Media is set to make the world of large format advertising available to all businesses, regardless of marketing budgets and  financial constraints.

Besides Europe’s largest LED screen (on M6 J9) and UK’s tallest LED display (in Manchester) the company has partnered with a number of Rugby Union, Football and Cricket Clubs across the country as well as with other high profile sporting events to offer its Sports Stadia and Pitch Side LED screens.

For more information about the company and its offer, please visit www.oneoutdoormedia.co.uk or email adam.stockton@elonex.com or call 0121 455 5000.

About Elonex

Elonex was founded in 1986 to offer computer and IT- related services directly to customers around the world. The company's dedication to innovation for the DOOH & digital signage display market is backed up by intense product development & market knowledge. The display ranges are designed in Birmingham at the Elonex Research & Design facility and manufactured by Elonex Asia in China. The manufacturing plant in China is second to none using the highest level of certified manufacturing technology ensuring professional quality followed by premier after-sales & support.

Elonex Elonex holds over 60 original patents covering a wealth of technology, from energy saving techniques to fundamental computer, circuit, interface and communication designs. The technology for these are licenced to other global manufacturers worldwide including market leaders like Apple, Nokia, Siemens, Phillips and Mitsubishi.  

For more information about Elonex please go to www.elonex.com.