Top 3 Things Best Retailer Apps Are Providing Their Users

Flavius Saracut, marketing manager at mobile app development agency Mobiversal, shares some insights on some of the best apps from retaiers that are deploying mobile strategies.
 
SAN DIEGO - April 29, 2013 - PRLog -- Flavius Saracut, marketing manager at mobile app development agency Mobiversal, shares some insights on some of the best apps from retail giants.

Saracut released a post last week titled, "Top 3 things best retailer apps are providing their users". http://blog.mobiversal.com/top-retailer-mobile-apps.html

"In a study on U.S. smartphone owner behavior in regards to retail commerce, comScore found that 4 in every 5 smartphone users, which represents 85.9 million U.S. users, accessed retail content on their device in July 2012. Among the most visited brands were Amazon (49.6 million visitors), eBay (32.6 million visitors) Apple (17.7 million visitors), Wal-Mart (16.3 million visitors), Target (10 million visitors) and Best Buy (7.2 million visitors).

Consumers want at least 3 things from mcommerce apps:

- A recent study by Accenture revealed that half (49 percent) of consumers think the best thing retailers can do to improve the shopping experience is to have a seamless experience between in-store, online and mobile shopping channels.

- Consumers want consistency in pricing too, 73 percent of consumers expect the price to be the same as in store, and 61 percent expect a retailer’s online promotions to be the same as its in-store promotions.

- A third thing consumers are looking for in mobile apps is to provide them choice and convenience, from allowing them to pay in different ways to being able to give up carrying around different loyalty cards for a dozen retailers and just use the app. " states Saracut.

About Flavius Saracut and Mobiversal's Blog:

Flavius Saracut is the Marketing Manager of Mobiversal, mobile app development agency that served over 30 customers from US, UK, Israel, Sweden, Austria, Belgium and Romania. The mobile apps built by Mobiversal have been downloaded more than 1.000.000 times, some of them being featured on media outlets like ABC, FOX News, New York Post, PC World or lifehacker.
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