Interactive iPad Law Firm Marketing Magazine Publishes SLS Consulting Article on Social Tips

PASADENA, Calif. - April 25, 2013 - PRLog -- Written by CEO Susan L. Sipe, the write-up in the spring issue of Speaker Media & Marketing’s iPad Law Firm Marketing Magazine highlights how to make the most of social networking platforms for conversions, rankings, and branding.

Taking Interaction Digital
Law Firm Marketing Magazine is the first ever of its kind as an interactive digital marketing magazine. Subscription is free and publications are released on a quarterly basis. Access to the iPad magazine can be found at https://itunes.apple.com/us/app/law-firm-marketing-magazine/id564625258?mt=8.

As a cutting-edge resource for legal professionals, Law Firm Marketing Magazine provides information on the marketing practices of successful lawyers in addition to tips and insight from leading legal marketing specialists. CEO of Speaker Media & Marketing, Cindy Speaker decided to create the interactive iPad magazine as a way to keep attorneys informed on the latest in branding and client development. The magazine can be added to the Newsstand App on an iPad’s home page and offers audio, video, and additional operator-controlled features.

Standing Out in a Competitive Industry
As emphasized in the article, the legal field is highly competitive, which makes standing out and getting more clients a challenge. One of the main points of the article in the iPad magazine is that in order to run a successful business, including a law firm, it is necessary to have an online presence. Most of the steps involved in growing clientele can be found on the Internet.

Creating, managing, and being consistently involved on social networking platforms, such as, Facebook, Twitter, and Google+, plays a major role in establishing Internet authority, interaction, and community. The article argues that, because technology and the Internet are key factors in how society communicates, as well as consumer culture, a business has to make translating word-of-mouth to the computer, laptop, and mobile screen welcoming and simple.

Why Initiative Matters
The article includes a list for what a law firm can do on social media to be professional and personable. According to the article, “Effective online social networking takes time and effort so you want to pick your battles…sharing the right information and insights can transform you from just another legal search result to the attorney a person has to call.” Accomplishing these points requires initiative in that social can’t take the back seat in a legal Internet marketing campaign. It may demand more effort, but what a law firm establishes can have lasting results.

Getting the Most Out of Marketing
At SLS Consulting, Susan L. Sipe and her marketing team provide law firms across the nation with solid strategies for conversion and high search engine rankings. Through custom website design, SEO, content management, and social networking, the boutique legal marketing firm prides itself on taking clients to the top. For over ten years, SLS Consulting has offered personal attention and unique marketing plans to help lawyers’ aspirations become a reality.