April 24, 2013
-- Sansui, a leading player in Consumer Durables & Mobiles welcomed the players of the Pune Warriors India Team at a grand partner meet organized in the City. Present on the occasion was Mr. Anirudh Dhoot, Director - Sansui and Mr. Arun Pal, CMO – Sansui. The highlight of the evening was the presence of the players Yuvraj Singh, Steve Smith and Bhuvaneshwar Kumar. Sansui is associated with the Pune Warriors India team as the Principal sponsor. A Fashion show by renowned Designers Riyaz and Reshma Gangji with super-models as showstoppers added a glamorous touch to this Pune Warriors India is owned by Sahara Adventure Sports Limited, a group company of the Sahara India Pariwar. The Team has an interesting line-up of young talent including Yuvraj Singh, Steven Smith, Bhuvneshwar Kumar, Robin Uthapa, Marlon Samuels amongst many others
Speaking on the occasion, Mr. Anirudh Dhoot, Director – Sansui said, “The Dhoot family has always been at the forefront of nurturing and promoting sports in the country. Our Brands have been associated with not just cricket, but with hockey, boxing and various other sports too. The IPL T-20 format connects instantly with the youth, a huge target audience for Sansui, and associating with the Pune Warriors India Team fits perfectly with the brand proposition.”
Mr. Arun Pal, CMO – Sansui added saying, “We are glad to be in Chandigarh today. Our partners had a once in a lifetime opportunity to interact and meet the players of the team. Sansui has always believed in philosophy of great entertainment for its customers and watching the IPL truly defines entertainment!
Sansui is geared up for this entertaining IPL season and has launched the Campaign “BRING HOME THE CRICKET FEVER” especially for this season.”
Sansui has recently launched its latest Brush Metal LED TV - a fully Integrated Digital TV that gives its viewers the best 3D experience with extraordinary sound. It has a slim metallic bezel to match home interiors. Sansui being pioneers in this technology, is catering to all segments of viewers through its wide range of LEDs, LCDs and CRTs providing latest technology at best price to its customers. Sansui is expecting a phenomenal growth in the market shares during this IPL season and wishes Indian Consumers a great time of fun and entertainment.