How is L’Oréal engaging customers through the use of mobile apps

Flavius Saracut, marketing manager at mobile app development agency Mobiversal, shares few ways how one of the biggest brands in the beauty industry is engaging customers.
 
ORADEA, Romania - April 24, 2013 - PRLog -- Flavius Saracut, marketing manager at mobile app development agency Mobiversal, shares few ways how one of the biggest brands in the beauty industry is engaging customers.

Saracut released a post last week titled, "How is L’Oréal engaging customers through the use of mobile apps". http://blog.mobiversal.com/loreal-mobile-apps.html

"Beauty business is not a poor industry at all, total sales in the beauty and personal care industry were roughly $426 billion in 2011. When looking at sales for January – March 2012, they were up 14% to $2,278,000,000, and for the top 100 companies in the cosmetic and personal care sectors, sales increased by 25.1% in 2011.

L’Oreal, a brand that tested the waters and started including mobile apps in their marketing strategy launched a number of apps with different purposes:
:- INOA Colour Capture uses augmented reality and lets users gather virtual bubbles, with the purpose of driving visitors to stores
:- The Color Genius lets users take photo of their outfit, and then helps them made a decision on picking the proper nail varnish, lip stick and eye shadow shades, depending on the occasion
:-  My L’Oréal Mirror gives women useful makeup tips and lets them know about the latest discounts.

Big brands like Starbucks and Walgreens are reaping benefits from their mobile strategy, but beauty brands are also making steps towards the right direction." states Saracut.

About Flavius Saracut and Mobiversal's Blog:

Flavius Saracut is the Marketing Manager of Mobiversal, mobile app development agency serving companies from small to large. Mobiversal has successfully built from business apps, utilities to games, some of them being featured on media outlets like BBC, CNN, NBC and FOX News.
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Tags:Beauty, Mobile Apps
Industry:Beauty, Technology
Location:Oradea - Bihor - Romania
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