Food Marketing to Children a Top FTC Priority in 2013
With childhood obesity rates at near epidemic levels, the Obama Administration has indicated that food marketing regulation is to be a top priority over the next 12 months. Engage the FTC and the FDA at ACI’s Summit on Food & Beverage Marketing.
By: American Conference Institute
With childhood obesity rates at near epidemic levels, the Obama Administration has indicated that food marketing regulation will continue to be a top priority over the next 12 months. As the FTC continues its active collaboration with the FDA to determine what the final food marketing to children guidance will look like, now is the time for food and beverage companies to reconsider how product marketing and advertising claims specifically targeted at children are crafted.
Given the Government’s continued focus on food marketing efforts specifically targeted at children, ACI’s highly-anticipated 3rd Advanced Legal Summit on Food & Beverage Marketing & Advertising will include a special, three-part focus on food marketing to children that will address:
• OBESITY and Children: Maintaining the delicate balance of marketing to children, obesity and the integrity of your product
• COPPA Reform: How to Maintain compliant tracking and collection practices under the new privacy rules
• How to structure healthy eating claims that will withstand Government scrutiny
Capitalize on this unique opportunity to engage the FTC and the FDA and receive invaluable guidance you can take back to your legal, regulatory, marketing and advertising teams to ensure they are closely coordinated on how to structure advertising initiatives and product claims that will withstand a Government investigation and private litigation.
More information about the conference may be found at http://www.americanconference.com/
About American Conference Institute
A unique organization, American Conference Institute is devoted to providing the business intelligence that senior decision-makers need to respond to challenges both here in the US, and around the world. Staffed by industry specialists, lawyers and other professionals, American Conference Institute operates as a think tank, monitoring trends and developments in all major industry sectors with a view to providing information on the leading edge. Headquartered in New York City, American Conference Institute has grown to produce more than 220 events each year, attended by thousands of senior delegates from across the globe.