Pet Sitters International Announces Take Your Dog To Work Day® Licensing Opportunities

Event creator makes licensing opportunities available for the first time on the event’s fifteenth annual celebration.
 
 
2013-TYD licensee-sponsorship prlog
2013-TYD licensee-sponsorship prlog
 
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Tags:
* Take Your Dog
* Pet Industry
* Pet Sitters International
* Dogs At Work

Industrys:
* Pets
* Marketing

Location:
* King - North Carolina - US

Subject:
* Sponsorships

KING, N.C. - April 19, 2013 - PRLog -- Friday, June 21, 2013 marks the 15th annual celebration of PSI’s Take Your Dog To Work Day® (TYDTWDay®). The event, created by Pet Sitters International (PSI) in 1999, has grown by leaps and bounds since its inaugural observance. For the first time since TYDTWDay's inception, PSI is extending licensing rights, for a fee, to companies whose mission or services and products align with the event’s mission and focus.

Since its creation, this one-of-a-kind event has become a part of popular culture and is celebrated internationally. TYDTWDay targets a niche group of pet-friendly businesses and working pet owners. During the 2012 summer campaign, more than 367,000 unique visitors explored Takeyourdog.com, the event website. The site also received more than 700,000 page views between May and June 2012.

“Realizing the widespread appeal dogs have in today’s world and the added bonus that TYDTWDay provides in helping dogs get adopted, we felt the timing was right to offer licensing opportunities for this fun and well-received event,”  noted PSI President Patti Moran.  “Involvement in TYDTWDay shows a brand’s awareness of the strong human-animal bond and demonstrates a company culture that is concerned with plight of homeless pets.”

In recent years, TYDTWDay has generated increasing news coverage across the U.S., including NBC Nightly News, CNN.com, MSNBC.com and the New York Times.

Various licensing opportunities are available for companies within and external to the pet industry. PSI explains that potential licensees will be carefully screened to ensure compatibility with the TYDTWDay mission of celebrating pets and promoting their adoption.

To learn more about TYDTWDay, visit http://www.takeyourdog.com. To receive additional information on licensing opportunities, companies are encouraged to contact Beth Stultz, PSI Marketing Manager, at (336) 983-7747 or takeyourdog@petsit.com.
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