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General Motors Contemplating Name Change for Next Generation Chevy Colorado
The midsize pickup is expected to arrive at Biggers Chevrolet for the 2015 model year.
The vehicle is expected to make its official debut towards the end of 2013, but Chevy isn’t yet sure if it will retain the Colorado name. General Motors North American President Mark Reuss recently confirmed they are considering a different name as a possibility. Because the pickup trucks are so radically redesigned, they want to see if there’s a strong brand identity with the Colorado like with the full-size Chevy Silverado pickup, or if a new name might make more sense.
The 2015 Chevy Colorado would be based off the global version of the Chevy Colorado, which is currently available in Thailand for the 2013 model year. Chevy would build the vehicle at its plant in Wentzville, Missouri and changes would be made for the American market.
In particular, the major focus for the redesigned Colorado will be on marketing towards drivers who want a pickup more for appearances and less for work purposes. The vehicle will still be a body-on-frame truck, just like the Silverado, so the Colorado should still be well suited to working drivers looking for a more fuel-efficient model than the Silverado or those who require less space.
Recent years have seen a decline in the midsize pickup truck segment. Ford has bowed out of the category, leaving Chevrolet as the only American maker of a midsize truck. Their main competition will be the Toyota Tacoma.
More information about the redesigned Chevy Colorado will be available later this year. Interested customers can contact Biggers Chevrolet to learn more about the redesigned model. The Elgin dealership, located at 1385 East Chicago Street, can be reached online via their website or by calling the dealership directly at (866) 431-1555. They are open Monday through Saturday each week.