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3 Steps to Commercial Photography in Manchester that’s as Perfect as your Product
We’ve all seen product photography that look almost too good to be true. Juicy hamburgers on fast food menus, luscious lips on make-up advertisements, jewellery that seems to sparkle from the catalogue page – how do they do it?
By: m3sm UK LTD
Manchester-based Inside Out Photography (www.insideoutphoto.co.uk)
1. Thinking of doing it yourself? Don’t.
Unless you’re an experienced photographer, it’s highly unlikely you’ll bring out the best of your product if you take your own photos. What’s more, as you’ll already have a pre-defined idea of what your product is and how it looks, you can’t be objective about the best way to photograph it. Employ a commercial photographer from outside your organisation who’s less invested in the product and they’ll see your product in ways you’d never imagine – resulting in more powerful, eye-catching photography.
2. Lights, camera, angles.
No matter how mundane or pedestrian you think your product is there’s sure to be a way to sex it up. Circuit boards? Cupcakes? Toilet seats? All can produce exciting, vibrant images in the hands of a skilled commercial photographer. They’ll offer a good eye for detail, creative use of angles, the right lighting and extensive knowledge of what works – and what doesn’t.
3. Editing isn’t cheating.
Don’t be fooled – you can’t turn muck into gold. But you can use photo-editing techniques to turn a great image into an outstanding one. But, as with every aspect of commercial photography, you must be careful. An overly-edited mess won’t appeal to anyone – and could even make it look like you have something to hide. But there’s no shame in touching up and employing appropriate visual effects to ensure your product really shines.
Whether you need product photography for brochures, websites or press launches, Inside Out Photography can help. Based in Manchester, but happy to work on assignments across the UK and Europe, they have extensive experience of providing powerful commercial photography for clients from small Manchester businesses to internationally-
Find out more at www.insideoutphoto.co.uk or call 0161 881 3385.