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Follow on Google News | Case Study: How Macau.com Gained 5,000 New Facebook Fans in 3 Weeks!With more than 5,000 entries - many from Macau's neighboring Facebook hotbed of Hong Kong - Macau.com increased page views by more than 30,000 and expanded its base of social media-savvy post-80’s consumers with buying power. Marketing Strategy: · Email: Macau.com send out colorful and interactive email newsletters (eDMs) to their database of 150,000 subscribers - alerting them of the upcoming contest once per week over the campaign period. · Facebook Contest Accessibility: · Ignite Media Strengths: Macau.com also enlisted in the help of their sister brands at Ignite Media Group such as Qoos.com, and AomenTV to help spread the message of this campaign. · PR Impact: And let’s not forget about the targeted press releases that went public on day 1 of the contest. Results: Macau.com Facebook fans increased rapidly each day, with more than 5,000 new Facebook fans playing to win! Of these new fans, 81% were from Hong Kong, while other fans ranged across Asia from China and Macau to Korea and Singapore. Overall, Macau.com’s Facebook page now has over 184,000 fans. At the same time Macau.com gained valuable insight about the interests of Macau tourists. Participants were asked to summarize what sort of activities they were looking to do in Macau. Replies ranged from the happily hedonistic to wishes of world peace, and spanned Macau's new resorts to its historical heritage sites: One fun-lover quoted: “Take helicopter ride to Macau, and play Texas Poker, buy souvenirs and watch The House of Dancing Water.” Meanwhile an altruistic fan said: “Hang thousands of paper cranes in the Ruins of St Paul, in order to promote love and blessings of the world.” ABOUT MACAU.COM Macau.com (www.macau.com) End
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