Mobilise Shanghai Public To Be Part Of The World’s Biggest Commercial
Join Jackie Chan, Bill Gates, PSY and world famous people in the fight to End Polio Now
By: Rotary China
Aiming to set a new Guinness World Record, the interactive World’s Biggest Commercial campaign gives the population in Shanghai an opportunity to join world figures such as Jackie Chan, Bill Gates, PSY and Amanda Peet in the fight to end polio now by taking one simple action – on May 18, 2013 Saturday, take a photo of themselves making the “This Close” gesture with iconic Shanghai landmark serves as backdrop, and upload the photo to the Rotary’s End Polio Now (http://www.endpolio.org/)
For the convenience of the public taking pictures featuring the impressive Shanghai skyline and the charming Bund view, M on the Bund (http://www.m-
The citywide activity is jointly organised by the Fresh Start (http://www.freshstartrotary.org/
As a highly infectious disease, polio still strikes children mainly under the age of five, with the possibility to cause paralysis and sometimes death. There is no cure for polio, but for as little as USD 60 cents (equivalent to RMB 4) worth of oral vaccine, a child can be protected from the disease for life. However, a funding gap means immunization campaigns are being cut in high-risk countries, leaving children more vulnerable to polio. If polio is not stopped now, the disease could stage a comeback, affecting an estimated 200,000 children every year. The “This Close” campaign comes at an important time given the number of cases have been reduced by 99% with only three countries (Nigeria, Afghanistan and Pakistan) where the wild poliovirus still exists.
The “This Close” campaign kicked off on February 23, 2013 on Rotary International’
For participation or enquiries about the Shanghai activity on May 18, 2013 and the “This Close” campaign, please contact Philippe Hugot, +86 137 0171 7830, firstname.lastname@example.org.
Rotary, a humanitarian service organization with nearly 34,000 clubs in more than 200 countries and geographical areas, made polio eradication its top priority in 1985. Rotary has since contributed USD 1.2 billion, and its members have logged countless volunteer hours to help immunize more than two billion children in 122 countries. Overall, remarkable progress has been achieved in the fight against polio. Since 1988, the number of polio cases has been reduced from 350,000 a year to fewer than 700 cases in 2011. The Americas were declared free from polio in 1994, the Western Pacific region in 2000, and Europe in 2002.
China was first declared polio-free in 2000, however following an outbreak in Xinjiang in 2011 traced to Pakistan, it quickly mobilised more than 4.5 million vaccinations in the region and in November 2012 was again declared polio-free.
The infographic 2013 is available at http://bit.ly/
About Fresh Start
Fresh Start (http://freshstartrotary.org)
About The Rotaract Club of Shanghai
The Rotaract Club of Shanghai (http://www.rotaractshanghai.org)
Jenny Lo +86 138 1699 4945, email@example.com