5Cs of Driving Market Share Audio Program offered On Business901

April 12, 2013 - PRLog -- The Five Cs of Driving Market Share serves as the template for organizations needing to change from a customer satisfaction focus to a customer value focus. It has been deployed in a number of Fortune 100 and Fortune 500 companies and has produced positive market share growth.

Author Dr. R. Eric Reidenbach says, "For organizations that have deployed Six Sigma or other quality initiatives, the 5 Cs approach provides a user friendly bridge for moving the quality focus from the manufacturing floor to the marketplace. Those seeking to become best in market must shift their focus from a product orientation to a market orientation, from an internal efficiency focus to an external focus. Best in market companies will be those that can make this transformation and make it soon."

Dr. Eric Reidenbach the creator of this program has allowed Business901 to offer the audio section of the program on the Business901 Blog this week. An outline of this weeks activities:
Monday: Customer Identification
Tuesday: Customer Value
Wednesday: Customer Acquisition
Thursday: Customer Retention
Friday: Customer Monitoring

Six Sigma Marketing is a fact-based, disciplined approach for growing market share in targeted product/markets by providing superior value. The Six Sigma Marketing Institute is dedicated to the advancement and deployment of Six Sigma Marketing. At the heart of SSM is a modified DMAIC process that provides the architecture for growing top line revenues and market share.

Dr. Eric Reidenbach is the Director of the Six Sigma Marketing Institute, the leading organizations and authority of Six Sigma Marketing. Dr. Reidenbach has developed a number of unique approaches for measuring and managing value, the best leading indicator of market share growth. His consulting services are absolutely unique. They are filled with proprietary measurement and management techniques designed to help you grow market share and top line revenues. Dr. Reidenbach is the author of over 20 books on marketing and market research.

About Business901 (http://business901.com):provides direction in areas such as Lean Marketing and Lean Services. Joe Dager is president of Business901, a firm specializing in bringing the continuous improvement process to the sales and marketing arena.  He takes his process thinking of over thirty years in marketing within a wide variety of industries and applies it through Lean Marketing Concepts.

Joe has participated with companies involved in retail, manufacturing, software and professional services along their quality journey. In these companies, Joe developed and implemented sales and marketing strategies. Always being a process thinker, he attached Lean to the way of implementing sales and marketing and has advanced those practices through Design Thinking and Service Design concepts. The Business901 Blog and Podcast include many leading edge thinkers and been featured numerous times for its contributions to the Bloomberg’s Business Week Exchange. Joe has authored four books with the most recent published this year, The Lean Engagement Team.